Misunderstandings about oral health and dental procedures, anxiety about the cost of dental treatment and fear of pain from procedures can be important reasons patients avoid seeing their dentist. All of these concerns can be addressed through effective patient education, which can help patients understand their options and ease their fears so they can focus on achieving excellent oral health.
In addition, educated and engaged patients will grow into loyal customers, leading to increased referrals.
We did some research and found five ways to provide patient education that can pay off for dental practices as well as patients.
A dental practice’s website is often the first point of contact for prospective patients. Including patient education information makes your site useful and presents your practice as one that’s expert in dental treatments, trustworthy and caring.
Another advantage to providing educational content: Regularly updating your website with original, current information on relevant topics is one of the best ways to improve search engine optimization (SEO). So, by educating patients you’ll be helping your practice place closer to the top of search-engine results.
A good dental practice website can include:
Information about available services and procedures
Answers to frequently asked questions
Positive testimonials from real patients
Easy online tools for visitors to ask questions and book appointments
Friendly, accessible profiles of providers and staff
A Blog for patient-education articles and practice news
Connecting with current and potential patients through website content and blog posts is a long-term effort. Results won’t happen overnight, but if new content is posted consistently, a good publishing strategy can have a powerful positive impact on a dental practice’s business.
The next tip can help you build this type of content over time.
A strong website is needed for the times when people are searching for dental care in your area or want to learn more about your practice specifically. But how can you keep your practice top of mind for patients and strengthen your relationships with them when they’re not actively seeking care? An email newsletter is a great, low-pressure tool for educating and engaging existing patients to improve patient care as well as loyalty and satisfaction.