Are you a skilled dentist who is sometimes challenged by the role of leader and/or business owner? It’s a powerful question. If you can answer it honestly, your answer will reveal a lot about your practice, your level of job satisfaction, and your financial and emotional health.
You can be an excellent clinician. You can take continuing education courses to improve your skills and expand the range of services you offer. You can work longer hours or see patients nights and weekends. You can cut your overhead expenses to the bone. You can do all of that, and still not make enough money to take home a profit or expand your staff.
Let’s face it. To be a “successful dentist” requires more. You have to master not only the highly technical aspects of your chosen profession you also have to master:
Team leadership, inspiration, and motivation
Effective communication, negotiating, counseling, and conflict resolution
Personnel management and human resources
Business systems
Marketing, advertising, public relations, and sales
Bookkeeping, accounting, investing, and tax planning
Strategic planning
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