You know that your dental website is an excellent tool for marketing your practice. But do you know exactly how it does that? The problem with most dentists is that they join the entire dental website bandwagon solely because they know a friend who swears that having internet visibility turned his business upside down.
According to a recent study, the majority of internet users makes use of the World Wide Web in order to scour the cyberspace for businesses which are found within their community. This is a trend is very unlikely to die especially with search engine giants like Google giving a lot of incentive for local businesses to have a Google Places listing and, furthermore, making it easy for searchers to find local businesses simply by inserting a place modifier in their queries. Since you’re a local business, then you need to tap into this right away.
How to Get Connected With Prospects
There are a number of ways that you can ensure that your dental website is getting to your local prospects. Here are just a few of the ways:
1. Get a Google Places listing.
If you’ve ever made a search which included a specific name of a place, then you’re familiar with the links that show up on top of the organic search results and next to the map with corresponding flags. Those are listings for Google Places. Owing to the fact that they show up before traditional results, having a Places listing will help you land on the first page of the search engine results pages minus all that much work involved with traditional searches. In order to activate your Google Places listing though, Google may have to call your office phone but the entire process is rather straightforward.
2. Have a Facebook page for your practice,
One thing which social media websites are known for is their ability to connect users. This is exactly the reason for why old friends and long lost family members are able to connect with each other through this platform. So why not leverage the power of social media in order to promote your practice to people living within your community? Not only will it be very easy for you to find prospects and existing patients through Facebook, you can post insightful and helpful daily tips which can help filter traffic from this social networking site to your actual dental website.