Aside from giving tweens the space in the vastness of the internet to rant about their latest celebrity crush, is there anything that Facebook can offer your practice? You be it does and not just to individuals with dentistry-oriented careers but virtually to every business owner in the face of the planet. But how could this blue-themed website which is mostly used by teens and young adults help your practice?
Your Prospects’ Hangout Site
As of September 2012, Facebook has reached the one billion mark with regards to subscribers and the recent study has shown that almost half of the entire country makes use of the social media website. Compare that to only 7 percent of the population which tweets. If you put two and two together, it’s easy to figure out that majority of the people you want to sell your services to happen to be Facebook users. And because it’s your job to look for them and woo them, not the other way around, then it makes perfect sense that you become a Facebook user yourself.
You’re On Facebook, What Now?
So you’ve finally gotten round to having your own business page for your practice, how can you take advantage of all the social media goodness Facebook has in store? First thing’s first; you need friends and likes. Consider having a new set of business cards printed out with your practice’s Facebook link and then handing one out to every patient; the best people to start with are your existing patients.
Make sure that you have you place your complete contact information on your Facebook page. What use is getting prospects thrilled about your services when they have no way to contact you anyway because you forgot to type in your office phone number? Also include your operating hours and a link to your dental website in case they want to know more about the products and services you offer.
Start grabbing your Facebook friends’ attention by posting your latest gimmicks and offerings on your page. If you at least have a personal Facebook account, you very well know that your friends’ latest posts are reflected on your Newsfeed. This means that if you post a new status on your business page, that this status would go out to all of your friends’ newsfeeds. If your offer is enticing enough, you should be able to earn a decent number of clicks.
Comments