You’ve heard that blogging is a great way to get your marketing message across. Moreover, blogging will help your dental website shoot up in the search engine results pages. But who has the time to blog? If you’re an average dentist who has to work 8-to-5 shits all the time, then I’m sure you’re racking your brains thinking how you can squeeze in the time to write blog posts.
Most dentists who employ the “I don’t have time” argument against blogging are the ones who haven’t realized the extent that blogging can elevate their practice. Before you whine again about how you have so much to do than blog, here are some of the things that blogging can do for your business:
1. Blogs allow you to update your various social media accounts.
Whenever you update your dental blog, it’s possible for your social networking website accounts to be automatically updated as well. For instance, if you publish an advice post on your blog, then a snippet of that article could pop up on your practice’s Facebook page. At the same time, portions of the same post can also be automatically tweeted on your Twitter page alerting your subscribers that you have published new content on your dental blog.
2. Blogs drastically improve your dental website’s visibility.
The ease of which your prospects can find your dental website online is something which you have to look into in order for you to leverage the maximum power of the internet. To begin with, if your dental website is so difficult for your prospects to locate, then why even bother having a website to begin with? Google and various other search engines love blogs in that they make it easier for blogs to rank high in online searches. What you can do to funnel traffic from your blogs to your dental websites, where you can convert prospects, is by creating links to your dental site on your blog. These links will serve as online referrals to your dental website which will elevate its standing in the online searches.
3. Blogs make it easier for you to interact with prospects.
The comment box at the bottom of blog posts actually help in stirring conversation not just among your prospects but also you with them. End your blogs with a question in order to initiate responses and you can get your prospects to engage with you a nice and healthy online conversation.
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