The buzz surrounding blogging has died down a bit with so many other social media platforms emerging. You have Facebook and then the microblogging website, Twitter. And then other websites such as Pinterest and Tumblr are also earning massive viewership. But while various marketing experts have harped about the benefits of using social media as an advertising and marketing tool, only one platform could really give your business a huge lift and that would be blogs.
The SEO Aspect of Blogs
The primary reason for why blogs are immensely helpful in online marketing has to do with the fact that Google and other search engines seem to take very well to blogs. In fact, blog posts are seen as news by the search engine giant making it easier for these posts to rank in search engine results pages. If you develop a blog with wide readership and recognized online authority with the help of Google, then you can easily create links from that dental blog to your dental website. These links will serve as online referrals that can lead Google into thinking that your dental website is a good site with the help of the high quality links that it has garnered from your blog,
The Interactive Side of Blogs
Aside from the fact that you could publish lengthy content in a very convenient manner through blogs, you can actually initiate interesting conversation among your readers with the help of the comment box at the bottom of the posts. This allows you to market not just vertically by engaging with your prospects directly but also promote horizontal marketing because your prospects are free to talk with each other on your site. And especially in this digital world where referrals and reviews of services are done through websites and blogs, a satisfied patient could sing your online praises to prospects who are still deciding whether to call you for an appointment or not.
The Informative Angle of Blogs
Prospects who are searching for dental websites are more likely to contact a practice whose dental site looks “alive” and up-to-date. An easy way to give your dental website a “lived in” look is by maintaining a dental blog that’s linked to your main site. This way, your prospects can easily browse through your blog and find out that it’s still active and so is your dental website. This will save your prospects a lot of time thinking whether or not your practice still exists.
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