Blogs

As a dentist or orthodontist, you know that growing and maintaining a successful dental practice takes a lot of hard work. After consulting with hundreds of orthodontists Hip Agency was able to identify key things that made a difference in one practice vs another when it came to marketing, systems and growth.

There are many things to keep in mind when it comes to marketing your business, from Google reviews to developing a growth strategy. In this article, we will discuss five important things that you can do in order to grow your dental practice and attract more patients!

Generating Inbound Quality Leads For Your Dental Practice

As a dental practice, it's essential to generate leads in order to keep the business running.There are a number of ways to generate leads, but one of the most effective is through digital marketing.

There are a number of platforms that can be used for digital marketing for orthodontists and dentists, each with its own strengths. For example, Facebook Ads is an effective way to reach out to potential patients and get them interested in your dental practice.

Google PPC can be used to target potential patients who are searching for dental practices in your area. And SEO can be used to improve your website's ranking in search engines, making it more likely that potential patients will find your dental practice.

By using a mix of these digital marketing strategies, you can effectively reach out to potential patients and generate leads for your dental practice.

Follow Up System With Potential Patient Starts

Generating inbound dental practice leads is just half the battle. Following up multiple times to set an appointment is critical. Dental marketing software can save you a lot of time and money by automating your lead generation and follow-up processes.

By automatically generating leads and following up with them multiple times, you can set more appointments and grow your practice. Dental marketing software can also help you track your results so you can see what's working and what's not.

With a solid dental marketing system, you can focus on growing your practice while the software takes care of the details.

Reputation Management and Google Review Generation

The internet has revolutionized the way people find and choose businesses, and this is especially true when it comes to dental practices. In the past, potential patients would likely choose a dentist based on word-of-mouth recommendations from family or friends.

However, nowadays most people will turn to Google or Facebook when they are looking for a new dentist. And what they will see there are online reviews. Online reviews are critical for dental practices because they provide potential patients with an insight into what it is really like to be a patient at that particular practice.

Google and Facebook reviews can help paint a picture of the overall experience, from the cleanliness of the office to the friendliness of the staff. They can also give potential patients a glimpse into how responsive the practice is to any concerns or problems that may arise.

Overall, online reviews can be incredibly helpful when it comes to choosing a dental practice. They provide an opportunity for patients to share their honest experiences and opinions, which can be invaluable for someone who is trying to make a decision.

As the dental industry becomes increasingly competitive, review generation has become an essential tool for practices looking to attract new patients.Yet, with the vast majority of patients trusting online reviews as much as personal recommendations, the process of review generation can be time-consuming and difficult to manage.

Fortunately, there are now review generating systems available that automate the process and make it easier than ever for practices to reach out to their patients for feedback. With a review generating system in place, practices can finally take control of their online reputation and ensure that they are attracting the right kind of attention.

Optimizing The Doctors Time For Growth

Dental practices always want to grow and expand their services. A big part of dental practice growth is optimizing the doctor's time with patients. The more patients the doctor can see, the more revenue the dental practice can generate. A good treatment coordinator can help make sure that the doctor is seeing the right patients at the right time and that each patient is getting the dental treatment they need.

By optimizing the doctor's time, a treatment coordinator can help a dental practice to grow and prosper.

Patient Retention And Referrals

Dental practices can grow their business by getting existing patients to return for follow-up appointments and new services, as well as by asking them to refer their friends and family members. To encourage patients to return, dental practices can offer loyalty programs with rewards for coming back within a certain time period.

They can also send reminders for appointments and follow-up care, such as dental cleanings and exams. When it comes to referral programs, practices can offer existing patients a discount on their next visit for every new patient they refer. Patients are more likely to take advantage of these programs if they are easy to use and offer significant benefits.

By offering incentives for both return visits and referrals, dental practices can encourage their existing patients to help them grow their business.

The Overall Patient Experience

When patients come to a dental office, the most important thing is that they have a positive experience from the moment they walk in the door. The front office staff should always be happy and helpful, and they go above and beyond to make sure all patients are comfortable and well-informed about their treatment options.

In addition, the team of experienced dentists and dental hygienists should provide high-quality care in a gentle and compassionate manner. Understanding that many people have anxiety about going to the dentist or orthodontist is very important, and you should try to do everything that you can to put your patients at ease.

We believe that everyone deserves access to quality dental care, and we work hard to provide an exceptional level of service to all of our patients.

In conclusion the growth of a successful dental practice will take great digital marketing, happy and helpful staff, well trained team members, dental marketing software and looking out for the patient with care and empathy.

This will allow you to have a stellar reputation.

Without a solid marketing strategy, your dental practice is likely to lose out to the competition when it comes to attracting new patients. Dentistry can be highly competitive with several practices vying for business in the same location. Staying ahead of the field in the digital age calls for an effective online strategy to promote your dental office and generate new business.

The new year – a time for reflecting on the past and looking to the future – presents the ideal opportunity to review your online promotional activities and maybe incorporate a few ideas you’ve overlooked.

To help you with this, we’ve put together 12 easy dental marketing ideas to boost your new patient count in 2020.

1. Use Local Search Marketing to Target Potential Patients

Local search marketing is key to connect with potential patients looking online for a dental practice in your area.

It’s a form of search engine optimization (SEO) to ensure your online listings keep popping up for relevant local searches.

This entails ensuring your practice details – including name, address, and phone number – are accurate and consistent across important directories like Google My Business, which can have a big impact on your local search ranking.

Local search marketing needs to be an ongoing process and can be time-consuming, so it’s probably easier to leave it to a Los Angeles dental SEO marketing specialist.

2. Optimize Your Website

If your dental website design has seen better days, potential patients are likely to look elsewhere, particularly if faced with a slow-loading site or one that’s difficult to navigate.

As well as putting off prospective patients, an unappealing website won’t do you any favors with search engines, either.

Measures to optimize your online platform for search engines, as well as new patients, include:

• Creating a positive user experience.
• Ensuring quality, relevant content.
• Prioritizing content that offers particular value.
• Making sure your site is mobile-friendly – Google will penalize you if it isn’t.

3. Build Quality Links

Link-building provides an effective means of reaching out to potential patients by telling search engines you have an awesome website.

A few high-quality links – rather than a bunch of spam-type links – will prove to search engines, like Google, that your dental website design in Los Angeles is relevant and high quality and deserves to be seen in a local search.

You could try:

• Asking a local business to link to your site if you return the favor.
• Getting a local news platform to run an article that links to your website if you have an upcoming special event or promotion.

4. Research Keywords

Keyword research – to pinpoint exactly which terms people are using to look for dental marketing services – can be crucial in your marketing strategy to boost your new patient count.

Various tools are available to help you do this, including Google AdWords Keyword Planner. You can also find relevant keywords for your dental office in the search recommendations when Google helps you complete a search

5. Use Your Keywords Effectively

Once you’ve found the right keywords, it’s time to take advantage of organic, free search engine optimization by inserting them into your website content. Your keywords need to occur naturally and in context, and you should avoid keyword-stuffing.

A specialist in keyword-based SEO can give your dental practice the gift that keeps on giving – by helping to establish and maintain a strong online presence that can play a major role in boosting your new patient count.

6. Manage Your Online Reputation

To increase your chances of generating new business, you need to know what your existing patients are saying about you and the effect it’s likely to have on your prospective new patients.

Online reviews of your dental office can reach out to far more potential patients than word of mouth and are vital in the trust-building process.

If you’re aware of online chatter relating to your practice, you can become part of the dialogue and take steps to fix any problems – the occasional negative review is unavoidable. You can set up Google Alerts for your practice so you know when new content is posted that refers to you.

Another way to counter negative reviews is to encourage your existing patients to post positive ones on review sites like Google, Facebook, and Yelp, and get them to leave their feedback on the testimonials page of your website. The best defense is a good offense!

7. Network with LinkedIn

Social platform LinkedIn can give you a cost-effective resource to expand your patient base by developing a consistent online presence that strengthens your reputation.

LinkedIn allows you to connect with potential patients as well as other small businesses – you can network on a personal level and increase awareness of your practice by creating a business page.

Regarded as the Facebook of the professional world, LinkedIn presents an opportunity for dental offices to attract new patients through a platform possibly underused or completely overlooked by your competitors in favor of more obvious social media marketing channels like Facebook.

Smart use of LinkedIn can:

• Promote your practice.
• Boost Google rankings.
• Drive new patients to your website.

8. Draw up a Social Media Policy

In addition to using LinkedIn to your advantage, you also need an overall social media strategy to help you boost your new patient count in 2020.

Most of your prospective patients will be on Twitter, Facebook, or Instagram. These platforms tend to favor individuals over businesses, but you can still put your practice in the spotlight by paying for promotional posts.

At the very least, try to maintain a Facebook page with information about your practice, and update it regularly with fresh content.

9. Advertise on Facebook

Facebook attracts a huge volume of visitors and features finely tuned targeting technology that gives small local enterprises like dental offices the perfect opportunity to generate new business.

Facebook ads typically work on a pay-per-click (PPC) basis – you pay a small fee each time someone clicks on your advert.

They appear across a wide range of digital platforms, including smartphones, laptops, and tablets, as well as desktops, and they’re easily visible and clickable – giving your practice a powerful means of getting its message across.

Facebook is favored by many professional online marketing agencies for social media advertising because of the low cost of attracting new business.

However, without the skills of knowing how to target potential patients properly, you could end up losing money.

10. Get Involved in Oral Health Campaigns

There are many annual campaigns aimed at highlighting the importance of dental health, and they give you a platform to engage more with existing patients and the general community and reach out to new patients.

For example, if your practice offers orthodontic care, you can associate yourself with National Orthodontic Health Month in October.

You can link your practice with various national dental health awareness drives by:

• Creating special blogs for your own website.
• Offering feature articles to online local news outlets.
• Using social media to spread the message about your dental Marketing in Los Angeles.

11. Shoot Videos About Your Practice

Video marketing can be a powerful tool to attract new patients and consolidate your practice’s status.

Informative video content can also appeal to prospective patients on an emotional level – giving you an advantage over dental practices that rely solely on the written word.

A custom dental office video allows potential patients to get a real feel of what sets your practice apart from others.

It also allows you to introduce yourself to new patients before actually seeing them, and you can give them a virtual guided tour of your practice.

Video content will make your website more dynamic, and you can reach a potentially wider audience through YouTube and your Google My Business listing.

12. Make Patient Registration Safe and Simple

Making it simple for new patients to join your dental practice is one of the easiest ways to generate new business while saving your office time and money.

With some practices, the registration process may deter potential patients because it’s too time-consuming or through concerns over security. A security-protected online registration form for new patients eliminates these issues.

Taking Your Dental Practice to a New Level

Each new patient is worth on average around $900 a year for your dental office.

A well-planned, integrated online dental marketing Los Angeles strategy can produce a steady stream of new patients by setting you apart from the competition.

We hope our 12 easy dental marketing ideas for increasing your new patient count help to take your practice to the next level in 2020.

Contact Us For :-

Dental Web Design

Dental SEO Marketing

Let’s face it. An online local search is the first and last digital stop before taking action in the real world. it connects valuable information such as location, services, and prices with something the consumer needs.

With so many web listings, dentists never have enough time to keep the listings up to date which makes Google, Yahoo, Bing, and other search engines very difficult to identify what kind of services you provide!

Fortunately, Dental SEO Marketing Los Angeles has a better way! Our technology helps you digitize and take control of your location information so your listings are always accurate, fresh, and rich. Whether you have one location or a hundred, our management technology makes it easy for you to enter an updated listing so customers always receive the correct information wherever and whenever they are searching!

Your information will be mapped across more than 50 search engine directories and applications, and over 200 citation listings!

Dental Marketing Agency Los Angeles allows your information to reach over 150 million customers that are searching for what you have to offer!

Contact us to get give your Dental Practice a Boost!

Los Angeles Dental Marketing