You can increase the amount of new clients for your practice with a good marketing plan.
It is very important to begin in the initial year of your dental practice on a successful note.
Your main focus for the first year of your practice should be on getting new patients for your practice.
It will take time and effort to implement your marketing plan that you have put in place following dental school.
You will need to put together and implement a marketing strategy that is not too expensive realizing that money will needed to bring in initial clients.
Funding is a necessary part of getting your practice off of the ground. You will need to use your personal finances at least for the first six months.
Since banks are reluctant to lend to new businesses for at least 2-3 years, there are alternative funding sources that offer dental practice loans and medical practice loans to practices that have been established for at least six months.
During the initial start up period you will need to research and find the best options to market your practice on a limited budget.
The best way to begin your marketing program is to begin observing your competition.
Find and seek out other practices in your area to see what types of marketing they are doing.
Type their name into Google to see what type of online marketing they doing.
Immediately, you will be able to see if they have Yellow Page ads because this form of advertising offers internet postings as a part of their marketing program. Also, you will notice any internet marketing that is being done by this particular dental office while you are performing the Google search.
There are many types of marketing programs that may be implemented cheaply in your immediate area such as coupon type marketing that allows customers to sample your business at a discounted rate. Many dentists have stated that they have seen a big boost in patients who use these types of advertising and see a high patient return rate for a 2nd and 3rd visit.
You have to invest in having at minimum a phone book listing. This is a very inexpensive way to market your practice because people have to know you are in business. If you have the budget you should place a small ad to get your practice recognized.
Your outside sign is very important and gives the potential client a good feel about the type of practice you are running. If you have a small, dull unimpressive sign it will give the potential client the feel of a unsuccessful business which is something you definitely do not want.
You should create an exciting atmosphere by holding a grand opening event. The fact that you are opening a new business is exciting and people love to be a part of something exciting.
Make the most of the fact you are starting a new business and write a press release letter to your local newspaper to let them know about your grand opening. They may possibly cover it and possibly feature your business. This is a wonderful way to receive free publicity for your business.
If you have any type of marketing budget ideally you will want to place ads in a local magazine publication. Many middle and older residents love these types of magazines and they are a good draw to bring in new customers. Ideally you want to place your practice in magazines that have glossy or semi glossy print which will help to improve and boost the image of your practice. .
Branding and placing your name in publications that have a good reputation will go a long way to build a credible image to the public.
Creating a website is one of the most important things your dental practice can do to promote a business.
It is a good idea to find a freelance or someone who can build your website that has great credentials and examples of their work. It is even better if they can do it at a great rate.
If someone has given you a list of referrals and companies they have built websites for, be sure to contact them and ask questions about the potential company you will have building your website.
Ideally you want your practice to portray a friendly, professional atmosphere and your website will make the difference. First impressions are very important. Your website will be the very first impression they have regarding your practice. Make the first impression a good one
You want to make sure all vital information regarding your business is on the website such as contact info and the physical address of the building. You will want to include crisp, colorful photos of your your practice and be sure to show the facility and staff. This will give the potential client a good idea of what to expect when they arrive.
A very inexpensive marketing piece that is necessary is a business card.
Once your business cards are complete, be sure to visit every restaurant in your local area and post them if the establishment allows this.
Make sure to purchase cards that are of good quality with graphics that stand out.
Don't be shy and be sure to hand them to everyone you meet.
Don't forget to purchase quality business cards to hand out to everyone that you meet.
Finally, realize that every practice is looking for an unlimited amount of potential customers and you have to do something to get people's attention and let them know why they should choose your practice over another.
Many practices have dentists who are very good at what they do. The different between your practice and their's will be in how you market. Make you sure take the time and effort to do everything possible to let the public know what you have to offer.
Your personality is the best asset your practice has to offer. Show the world your great personality and let them know what your practice has to offer in your local area.
Curious potential customers will be key in bringing in new clients. Once the potential customer experiences a visit to your office you will hopefully gain a customer for life.
Be sure to tell your new customers to refer their friends and relatives. In time, your amount of clients will increase exponentially through word of mouth advertising.