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Over the past decade, marketing mediums have changed and expanded, especially mediums such as Yellow Pages and daily newspapers have taken on a diminished role in terms of the audience that can be reached through advertising.

This is due to the fact that these types of marketing avenues are not as important in reaching audiences as they once were due to the rise of the internet.

Television, radio, magazine and billboard are still very effective in reaching audiences as they did years ago without much change. What ties all these types of marketing medium together is the fact that they all can be very expensive and take a large portion of money out of the financial budget at some point in order to bring in new clients.

The main purpose of marketing is to effectively communicate and reach your local community where your business is located. There are many ways to do this, but one method that has not changed throughout the years is word of mouth advertising.

In order to achieve a good word of mouth advertising campaign for your chiropractic practice, you have something interesting about it that can relayed to a potential new client. By connecting with your community you can really show how special your dental practice is by the fact that you are doing all possible to help your local community.

It doesn't matter if you have bought state of the art equipment or have a beautiful waiting room if your competitor is doing something that connects with the community.

If your competitors are doing something that stands out in the community and drawing interest you will never get an opportunity to show off your gorgeous new waiting room.

You have to ask your current patients why they enjoy coming to your practice. This information is key to knowing how to bring in other patients who may enjoy the same things.

Social media such as Twitter and Facebook allow you to immediately reach your local community and have interaction with potential new clients while communicating with your current clients.

Many new clients are found simply through making your current clients aware of your social media website and allowing them to pass the word onto their friends and relatives online by sending them the link to your chiropractic website, Facebook or Twitter page.

The cost of social media is non existent. Basically all you need is a computer and access to the internet which is something you already have as a business that is currently in operation.

You may want to employ an expert in the field of social media, however it is possible to have a successful social network online without one.

Surprisingly if you have teenagers, they may be a resource to the best way to reach your audience online.

There are dentists who allow 16 and 17 year old high school students to run and monitor their social media pages and communicate with their audiences using simple marketing techniques by making the public aware of what you are currently offering and relaying the benefits of visiting your dental office.

The great benefit of social media is the fact that you can pretty much control any type of negative complaint toward your business immediately.  

However, the negative can be through receiving a negative review. On many websites which give reviews,  negative posts cannot be deleted.

It is the job of practice owner to monitor online any negative info and go into damage control mode by responding to the negative post and giving your side of the story. 

With social online media, if someone has a complaint about your practice online, you may immediately address and handle it professionally. This gives you the ability to put your practice in a good light and impress potential new clients.

Other word of mouth advertising techniques go back to on of the fundamentals of marketing which is reaching the community directly.

The most fundamental ways to do this is through personal networking, community events and local charitable activities.

These are very low cost but effective ways to reach new clients and help others at the same time and draws very positive PR toward your practice.

Using online marketing techniques such as content marketing, social media marketing and search engine optimization (SEO) are also very important today in reaching your audience.  The down side of this is the fact that it can become very expensive to do SEO professionally in order to receive optimal results. 

These various methods effect the positioning of your website online which is the face of your business when it comes to using the internet.

Today, a large percentage of your customers use the internet. The better positioning you can receive on search engines such as Google will go a long way in reaching new clients who are searching online for dental services in your area.

When it comes to social media and word of mouth marketing you have to realize you cannot measure how effective your campaign is in the same way.

Just because someone clicks "Like" on your Facebook page does not mean it will translate into a new client. However by carefully monitoring the number of "Likes" you can measure how many people are actually going to your page which means that if you are putting an effective message on this page you eventually may start receiving new clients.

Ideally you may want to hire a professional social media consultant that specializes in marketing campaigns. You will need to spend money to accomplish this.

Although the cost associated with hiring a social media consultant is nowhere near the amount it costs for radio or television ads, it can still effect your budget if you do not have the cash flow or planned the amount it costs in your budget.

If you have a steady stream of clients you may have the cash flow that is needed to hire a social media consultant.

If this is not possible and you don't have the budget you may try your local bank.

In order to get a bank loan you will need to have at least 3 years in business. This will give you the credit history that is needed by the bank to qualify for a loan.

Most banks will not lend less than $10,000 which may be substantially more than you need to hire a social media consultant that can put together a program to reach new clients.

Alternative funding sources are another way to come up with the cash flow needed to hire social media consultant. If you have been in business at least 6 months and have a checking account you would be eligible to apply for a dental practice loan. These types of loans are a great way to establish credit and the minimum amount you can borrow is $5000.

Once your have the funding available to hire a social media consultant you want to give parameters on what type of program you are looking to put together.

You don't want an online program that is too complicated or one that has so much information or decisions to make they will leave the site.

Many people today are very busy and don't have the time to focus on anything due to the limited time they have in their schedules.

When trying to reach your potential new clients online by using your Twitter or Facebook page, you will want to focus on asking your current customers simple questions about how they liked your services.

Once others see the great benefits of using your dental services, they will want to give your business a visit to see what you have to offer in person.

Ideally people want to receive the same great services others have had and written about on your website or Twitter page. This is how word of mouth advertising begins, once one person has a great experience they always want to let someone else know and hopefully the process will repeat itself.