Here are two blog posts I wrote about Mayo Clinic's use of social medai, including an interview with the person in charge....

http://www.gandolfsmarketingmagic.com/2010/03/05/the-mayo-clinic-social-media-powerhouse/

http://www.gandolfsmarketingmagic.com/2010/03/12/mayo-clinic-interview-reveals-how-to-win-with-social-media/
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