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Newly opened and established dental practices are always looking for ways to bring in new clients.

Successful marketing of a practice consists of placing billboard ads in strategic high traffic areas should increase the success of bringing in customers that are seeking a dentist.

A great way to bring in new clients who live and work near your practice is through billboard advertising.

Billboards located along high traffic areas are a great way to increase your client base and get the word out to the public letting them know the name of your practice and all the info you want to relay about your business.

Most people travel the same route everyday and ideally you want to get the word out about your business as they pass by the billboard in their vehicles. There is a very good chance that if they need of what you have to offer, they will give your business at least one opportunity to gain their business.

To start the process of marketing through billboards you will need to drive the area where you want to gain clients.

Once an ideal location for the billboard is found, look along the top or bottom rail of the billboard. The name of the company will be prominently displayed here. Once the billboard company name is found to online and Google the company. Be sure to include your state. This will bring up the nearest office that is located nearest to you.

The next step is to call the company to let them know you are considering running a billboard ad in your area.

A sales rep will set an appointment to visit your office. This will begin the process of starting your billboard marketing ad campaign..

Ideally it is a good idea to check to see if there is more than 1 billboard company in your area.

It is best to shop around and compare rates to receive the best rate. It's acceptable to let the competitor know the pricing the other company has quoted you. This may help you to get a lower rate on your billboard ad.

Usually a billboard contract will allow your billboard to run and be on display anywhere from 30 to 60 days in one location and then move to another location in the area you choose for another 30 to 60 days, Six months is the average contract period. .

The advantage of using a billboard for marketing is the fact you have quite a bit of space which allow you to use your creativity.

It's possible to use a big white smile or use a humorous phrase to gain attention and new clients at the same time.

Eventually over time people become familiar with the billboard and when the time comes and the need for a dentist arises, the odds are very good you may get a call from a potential client.

Always ask a new client to find out how they heard about your business.

Once they let you know they saw your ad on the billboard you will know whether to reinvest your money in another billboard campaign once your contract expires. .

Billboard costs depend on where the board is located. If the area has a high traffic volume the price will be higher to rent the billboard.

The advantage of having a billboard is the fact it is a salesperson that is out working for you to get the name of your practice out 24 hours, 7 days a week.

For some new practices that have cash flow issues the cost of running a billboard ad may not be possible.

The fact that marketing a business will lead to more cash flow puts the dentist in a catch-22 situation. A practice needs additional cash flow to survive but when the cash flow is not coming in it puts the dentist in a difficult situation because he has to then choose whether to continue marketing the business or find other ways to increase cash flow. .

If the practice is less than 3 years old it will be difficult to procure a bank loan for marketing.

Many banks only will lend to established businesses that have at least 2-3 years of credit history.

There is a way for dentists to gain the funds that will allow them to begin a billboard marketing campaign.

Dental Practice Loans are available for dentists that are looking for additional cash flow.

As long as the practice has been in business at least 6 months they are eligible to receive funding through a dental practice loan.

The process is quick and hassle free and the funds may be used for any purpose including marketing the business through billboards.

Once the process is complete and the dentist receives the funding, the exciting process of marketing the practice through billboard advertising can begin.