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All dentists that own their business are constantly looking for ways to bring in new patients.

If you are considering dental practice marketing the very 1st thing you must do is to come up with is a good plan. Otherwise you will spend time and money and basically end up with the same amount of business you currently have and you may find yourself in a hole revenue wise.

To begin, you have to know what your marketing budget will be and then put together a 12 month plan of attack to make your goals happen.

With proper SEO and marketing the internet can be your highway to a prosperous and successful business which will allow you to focus on giving your patients the best of care which I'm sure is your primary goal.

However if cash flow is not what you want it to be, then it can sometimes be a hindrance in allowing you to focus on the skill side of your practice as compared to the business side.

To start, if you own a practice you have to place well in Google especially in your local area.  Even if you don't have a website you have to be aware there are customer review pages for all types of businesses including dentistry which is the 1st thing a potential customer will research before deciding to use your services.  

If you have a disgruntled patient that you were not aware of and they posted online why they were so upset about your services and voice it online, this could cost you many future client who will avoid your practice based on the poor reviews.

If you have a website you have to be able to be found on Google, listed under the many keywords for Dentistry.

If you currently do not have a website then your competitors will receive every individual who searches for a dentist in your area. Ideally you will want to be listed on page 1 of your keyword category, especially if it is a Google search.  If your website currently is not listed on page 1, you will need to hire an SEO expert to help you.  Of course there are costs involved in hiring an SEO expert, but it is a wise investment.  Otherwise, you will need to read up and learn how to perform SEO yourself which can be a very time consuming process.  Time is something that dentists rarely have enough of to take on a new project like SEO but there are some dentists who are just starting out and have the time to focus on this.

One low tech inexpensive way to get the word out on your practice is to invest in new business cards. Be sure to have a pen handy and ask to person their 1st name and write a brief personal not on the back with their name and write you are looking forward to seeing them for a free consultation.   

Another method to bring in new patients which is very simple is to take the time to visit the local supermarkets in your area and as you walk the aisles shopping, stop say hello to everyone you see and let them know your dental services are nearby and you would love for them to stop in for a free consultation. 

You would be surprised by the fact that people love one on one interaction especially if you happen to connect with them personally. 

Ideally hiring a full time SEO marketing person would help you gain new business through videoblogging, Twitter, Facebook and many other new ways to reach local clients online. However, this will cost money.  If you have cash flow issues but feel SEO marketing would benefit your business you may want to consider inquiring about alternative funding for additional working capital.