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Tooth erosion is the wearing away of tooth enamel by acid. The enamel is the hard calcified tissue that covers and protects the outside of the tooth. It is also the hardest substance in our bodies.

Symptoms of tooth erosion can range from sensitivity to more severe problems such as cracking. Be sure to let your dentist know if you experience any symptoms of tooth erosion.
Early Symptoms of Tooth Erosion

Discoloration - Since the dentin of the tooth is exposed during tooth erosion, discoloration or yellowing of the teeth can occur. The more dentin that is exposed, the more yellow the teeth will become.

Tooth Sensitivity - Sensitive teeth are very common symptoms of tooth erosion because the enamel that protects the teeth wears away, leaving exposed dentin.

Rounded Teeth - During the early stages of tooth erosion, it is common for teeth to have a rounded look.

Transparent or Sand Blasted Appearance - It is not uncommon in the early stages of tooth erosion for the teeth to have a sand blasted look or for the tips of the front teeth to look transparent.
Advanced and Severe Symptoms of Tooth Erosion
Cracking - If tooth erosion continues into the advanced stage, the edges of the teeth can start to crack and have a rough feeling.

Dents - Little dents, also called cupping, can start to appear on the biting areas of the teeth.

Extreme Sensitivity - Since the enamel wears away during tooth erosion, the teeth can become extremely sensitive during the advanced stages of tooth erosion.

How to prvent Tooth erosion?

Tooth erosion can cause mild dental problems, from tooth discoloration to sensitivity to more severe dental problems, such as indentions in the teeth, severe tooth sensitivity, and even cracked teeth.

Tooth erosion can do severe damage to your teeth, but it can also be prevented. The Academy of General Dentistry offers these tips to prevent tooth erosion:
After eating or drinking acidic foods or beverages, rinse your mouth with water so that the acid will be neutralized.

Wait at least an hour before brushing your teeth after consuming acidic foods or beverages to allow the teeth to remineralize after the acid exposure.

Cut back on carbonated drinks and try replacing them with water, milk or un-sweetened coffee and tea.

Use a straw when drinking carbonated beverages or other sweet drinks, such as natural fruit juices, which are very acidic. A straw enables the liquid to go quickly to the back of your mouth instead of washing over the teeth.

Swallow acidic liquids quickly instead of swishing them around or holding them in your mouth.

Chewing sugar-free gum can help reduce dry mouth and increase the saliva flow, allowing for your teeth to remineralize.

Always use a soft toothbrush and toothpaste that contains fluoride. Fluoride can help to reduce tooth sensitivity.


Since tooth erosion can occur from several different factors, it’s important to talk with your dentist if you suspect that you might have tooth erosion. Your dentist can also keep you informed of dental products that are designed specifically to help sensitivity caused by tooth erosion.

Bruxism, the clenching or grinding of the teeth, can cause jaw pain, ear aches, headaches, tinnitus, and damage to the teeth. While most cases are mild and do not cause these symptoms, bruxism can be an impediment to both good dental health and general quality of life.

Bruxism can occur either during the day or while sleeping. People who clench their teeth during sleep may not know there is a problem until someone else tells them - or until severe symptoms arise and the patient seeks treatment. Several factors affect the severity of the problem:

• Stress tends to exacerbate the condition
• Diet can either increase or decrease the severity of the problem
• Poor sleeping habits worsen clenching
• Misaligned teeth can cause the effects to be more severe
• Smoking and drug use are associated with bruxism

Once the problem is identified, bruxism is quite treatable. Your dentist is trained to identify signs of clenching and develop a treatment plan after diagnosis.

Treatment has several goals: to treat the symptoms caused by clenching, such as tooth damage and jaw pain; to stop the patient from clenching in the short term, by physically preventing the act; and to change the patient's habits in the long term, by stopping him or her from clenching. The following regimens are used to meet these goals:

• Crowns on the teeth can replace natural crowns if necessary
• The dentist may prescribe a dental guard, which protects the teeth from one another
• In severe cases, Botox may be applied to weaken the muscles responsible for clenching
• Dietary supplements can reduce gastric problems
• Biofeedback techniques, such as a biofeedback headband, may be used to to train the body to stop clenching
• Stress reduction techniques, such as yoga, meditation, or behavioral therapy, may reduce the occurrence and severity of bruxism

Depending on the severity of the condition, some or all of these treatments may be applied. Taken together, these techniques are effective at reducing or eliminating the occurrence of clenching.

About the Author
Dr. Steffany Mohan is the Owner of Plaza Dental Group and is a leading dentist in Des Moines, Iowa. Dr. Mohan is an expert in implant, pediatric, gum disease and cosmetic dentistry, is Invisalign certified and has gained a reputation of excellence in the dentistry community. Google+

UB has opened applications to Dentists outside the U.S. I am interested in it because of the ability to keep practicing while taking the program, keep the revenue from my patients and to receive the supervision. It is strictly a CE certificate program but it has an extensive curriculum and will enable me to expand my work a great deal. Thoughts welcome.

The site address is: www.orthodontictraining.org

Thanks

In 1952, the first dental implants were developed and since that time technology has taken leaps and bounds to give us the most modern solution for missing teeth. Dental implants restore optimum oral health, as well as confidence and hope to those who have suffered tooth loss. If you are missing a single tooth or multiple teeth, dental implants are the way to go. They are the most natural looking way to replace missing teeth. Dental implants help maintain the integrity of the jawbone and prevent deterioration of the bone that can take place with missing teeth. It’s important to replace missing teeth as soon as possible for the full function of chewing and for a healthy, happy smile.

The need for a dental implant often arises due to an accident or lack of proper dental care. The loss of tooth not only affects your ability to eat properly, but also has negative cosmetic implications. One good solution is Dental Implants India.

A perfect smile can help to release the personality of a person and also the symbols of healthy living. This will persuade a person to reside healthy and preserve a healthy body. The question which may occur at this point is how to get that bright smile.

 Now, it is never that intricate to get that impressive smile on your face. The first thing that every individual should do is pay regular visits at their close dental clinics. Paying regular visits at the clinic of a good dentist will help individuals to retain that lovely smile all through their lives.

Dental implant means the replacement of damaged teeth with new ones. In this process, highly enhanced titanium is placed into the jawbone where this device works as an artificial tooth. Many dental clinics have been opening up across the world but proper care is not easily available.

Moreover, the dental services are so expensive that many of the people cannot afford it. However, India has become a major hub of dental care solutions recently that tourists from across the world visit India for their dental problems. Now the question is where to find the right clinic in India. Undoubtedly, one can find the right dental implants in the city Delhi.

 Dental Implants Delhi provides advanced dental facilities at nominal rates which suits the average citizens. The city of Delhi is already known for using all the modern technology, tools and equipments for operations. The dental clinics in this city strictly follow the quality control of all equipments, materials, facilities, X-ray machines and procedures which are practiced in dentistry.

There are many advantages of Dental Implants Delhi which are as follows:

• Aesthetic benefits - Since the artificial tooth gets easily integrated into the structure of the bone, they prevent gum slump & bone loss.
• Tooth- saving - The neighbouring teeth are not touched at all when the procedure of replacing the teeth is going on, thus maintaining the quality of other teeth.   
• Increases confidence - After getting the tooth replaced, an individual can speak and smile with confidence.
• Reliable - The tooth implants in this city have a proven record of success in the whole country. Delhi clinics are regarded as the most reliable ones for the process.

 Replicating the natural function and appearance of your lost teeth can be very difficult to accomplish. Historically, dentures or bridge restorations would be used as replacements, but with limited results. Dental implants, however, are natural looking replacements for missing teeth that also provide the same function as your natural tooth root. They have also been used to anchor these other types of restorations for greater success and patient satisfaction.

Changing the time and worrying health problems, many people have realized the need for an hour. Therefore, the demand for Dental Implants India, has reached the roof of the modern age.

Dr. Suprriya B Bhatia, BDS, FAGE, MRSH (UK), MFDI (UK), a well respected dental surgeon with an experience of fifteen years, leads a team of six visiting consultants ( Dentists Delhi ) , specializing in each of the branches of dentistry and is one of the emminent ones in the list of Dentists India.

GINGIVITIS:
Gingivitis is inflammation of the gums.

Causes, incidence, and risk factors

Gingivitis is a form of periodontal disease. Periodontal disease is inflammation and infection that destroys the tissues that support the teeth, including the gums, the periodontal ligaments, and the tooth sockets (alveolar bone).

Gingivitis is due to the long-term effects of plaque deposits on your teeth. Plaque is a sticky material made of bacteria, mucus, and food debris that develops on the exposed parts of the teeth. It is a major cause of tooth decay.

If you do not remove plaque, it turns into a hard deposit called tartar (or calculus) that becomes trapped at the base of the tooth. Plaque and tartar irritate and inflame the gums. Bacteria and the toxins they produce cause the gums to become infected, swollen, and tender.

The following raise your risk for gingivitis:

Certain infections and body-wide (systemic) diseases

Poor dental hygiene

Pregnancy (hormonal changes increase the sensitivity of the gums)

Uncontrolled diabetes

Misaligned teeth, rough edges of fillings, and ill-fitting or unclean mouth appliances (such as braces, dentures, bridges, and crowns) Use of certain medications, including phenytoin, bismuth, and some birth control pills

Many people have some amount of gingivitis. It usually develops during puberty or early adulthood due to hormonal changes. It may persist or recur frequently, depending on the health of your teeth and gums.

Symptoms:

Bleeding gums (blood on toothbrush even with gentle brushing of the teeth)

Bright red or red-purple appearance to gums

Gums that are tender when touched, but otherwise painless

Mouth sores

Swollen gums

Shiny appearance to gums

Dr. Mark Morin (USA) lecturing at the CAD/CAM & Digital Dentistry International Conference (8th Edition)

The current economy is revolutionizing how we practice dentistry. Dental "consumers" have become more educated and more connected than ever before and therefore are more discriminating when choosing a dentist.

Smoking and Alcohol are bad for your health as well as your teeth and oral health. They cause permanent damage to your teeth and gums. Smokers especially need to be more careful about their dental care. To read more http://blog.dmsmiles.com/effects-of-smoking-and-alcohol-on-oral-health/

Along with brushing your teeth, you should also be flossing on a daily basis. Flossing will remove plaque and debris in areas that your toothbrush isn’t able to reach. A buildup of plaque can lead to gum disease or tooth decay, which is why flossing is very important. If you floss immediately after brushing, you’ll notice that your gums and teeth will be much healthier. When you look at dental floss, you’ll notice there are two types – nylon and single filament. You can get nylon either waxed or un-waxed, in several different flavors. Nylon floss is made up of several strands of nylon material, meaning that it can shred, tear, or snag between the teeth if it gets caught on sharp teeth. Even though the single filament floss is more expensive than nylon, it will slide easily between teeth, even tight areas and spaces. Unlike nylon, single filament is impossible to shred or tear. No matter which type of floss you choose, as long you floss regularly, it will remove debris from your teeth and gums. If you’ve never tried flossing before, you will probably be amazed at just how much debris and food particles it can remove. Flossing is recommended by dentists everywhere, as it can reach places that even the smallest of toothbrushes can’t. Food and debris will build up between your teeth, which makes dental flossing very important. The main problem many people have against flossing is the fact that it can result in bleeding of the gums. Anytime you floss and get between your teeth and around your gums, the floss will rub against your gums, resulting in bleeding. Many people take this the wrong way, and immediately stop flossing, usually for good. Bleeding is very common, and should be expected with flossing. When you brush your teeth, you miss a lot of food particles and debris that continues to build up in your mouth. No toothbrush is designed to get every area of your mouth, as all of them miss hard to reach places. With the areas missed by the toothbrush, the debris and plaque will continue to build up until they eventually result in a cavity or decay. To get this debris and plaque before it builds up into something more serious, you’ll need to floss. If you’ve been afraid to try flossing due to the bleeding, you should really get over that fear and floss after you brush. To keep your teeth and gums healthy, you’ll to brush and floss your teeth. Regular checkups with your dentist will help as well, although it is up to you to continue your regular maintenance at home with flossing and brushing. If you floss on a daily basis – you’ll quickly realize just how clean your teeth and gums will be.

If you have looked into the mirror and noticed little imperfections regarding your teeth and would like to know about your options, one great solution to look into is the placement of a tooth veneer. These tooth coverings are often used by high profile individuals, such as movie stars, who want to keep a beautiful smile for the public. There are a number of options for each individual where the veneer is concerned, including temporary and permanent, as well as the materials which they are made from.

You have heard it said many times that the way a person looks can make all the difference. Your smile says a lot about you. Not only can your teeth tell a person about your overall health, but the wear and tear your teeth have gone through will also give indications of your age. Heavily stained, cracked, or worn teeth will easily cause a person to look much older than what they really are.

Your teeth can develop:

1. worn edges
2. staining
3. small cracks
4. open gaps from receding gums or shifts in tooth position
5. uneven appearance

Teeth naturally wear down and crack with eating, or the unfortunate habit of teeth grinding. Cracks can also occur as a result of trying to use the teeth as a tool, such as a bottle opener. Stains develop from many food and drink choices, such as coffee, soda pop, tea, food sauces, wine, berries, and much more. The teeth and gums will gradually move throughout the lifetime of a person, leaving gaps, and uneven teeth.

These problems do not always respond best to whitening, or necessarily need corrections such as crowns, cosmetic contouring, orthodontics, or resin bonding. Veneers are the perfect solution to address these visual complaints.

Whitening is a popular method to try to remove stains from the affected teeth. These solutions are not always effective in removing the problem, because the discoloration may be deeper than where the agent can penetrate. It is also a concern that excessive use of whitening products can cause damage tot he tooth enamel, leaving the tooth susceptible to additional staining or damage.

A veneer is a thin layer that can easily be placed over a single tooth or multiple teeth. These can be used to hide stains, fill in gaps or cracks, and even protect vulnerable tooth surfaces from damage. The effects leave you with straight, white, bright, and youthful appearing teeth.

Depending upon your personal needs, a dentist will be able to cover the imperfections with a veneer. Speak with one of our professionals to find out what your options are for a more beautiful smile.

About the Author

Dr. Vu Le is the Owner of Vu Le, DDS Inc. Dr. Vu Le is an experienced Foothill Ranch Dentist, specializing in family dentistry, cosmetic dentistry, teeth capping and dental fillings. He is certified, prides himself in building strong relationships with each of his patients and has gained a reputation of excellence in the dental community. Google+

As 2012 draws to a close and 2013 is waiting on the wings, it’s time for dentists to evaluate their online marketing campaign and look at the trends which are projected to dominate this entire year:

Mobile Web

According to the latest statistics, around 75 percent of the entire global population now have access to smart phones and other mobile devices. It’s not just through personal computers that prospects and existing patients can access your dental website. So if making your dental site website friendly was not a priority in the past, then you should make this task first on your list for this year.

The lure of using mobile web is the fact that people can access the Internet even when they are on the go. And with such a hectic lifestyle most of us lead, the convenience of being able to schedule an appointment with your dentist while having lunch is something which most patients and prospects would really appreciate.

“Gamified” Services

The past year has seen the rise in creating game-designs to non-game applications. There is just something very engaging and fun about being able to play an application which wasn’t meant to be a game in the first place. If you’re thinking about making website visitors explore your dental site for a longer period of time, then it’s time to “gamify” the entire experience.

In-bound Marketing

If you’ve been extremely reliant on paid links in order to get traffic to your website, then it’s time for you to scratch that plan and start going for in-bound marketing. What in-bound marketing does is that it utilizes conversations, resources and all sorts of content in order to draw in prospects to your dental website without the need of paid marketing. Instead of purchasing links, it’s time for you to invest your money on great content and catchy website designs.

Local Marketing

If in the past, small business owners had to market to the entire world via traditional SEO, the entire thrust is local marketing. Local marketing involves improving your local search results with the help of Google Places, engaging with prospects and clients in a direct manner and then tracking this success. There are a number of websites which dentists as well as other small business owners can turn to in order for them to easily track the success of their local marketing campaign, including such websites as GetListed.

Dear Colleagues of the Dental Team,

As you all know, the 7th edition of the CAD/CAM & Digital Dentistry International Conference was held in October 2012 in Singapore. As you may expect, the event enjoyed the same success that we are all used to.

We are very much thrilled by the grounds that our conferences are covering year after year. By now, all of us; organizers, sponsors, as well as speakers are very well known symbol of quality at the international level. It is our mutual cooperation that brought us to this level of professionalism. All of us put the interest of our participants as our top priority.

Though the dental CAD/CAM industry has reached quite a very high level of development and became a major trusted player in Dentistry, it continues to improve on a fast pace. Statistics tell us that by the year of 2050, more that 50% of dental services will be done through CAD/CAM technology. This serves only to highlight the importance in keeping up with this fast moving technology through such highly specialized conferences.

We will continue this unsurpassed cooperation to bring to our audience the most recent updates of technology in the CAD/CAM field with few "surprises" as well.

See you in the Dynamic City of Dubai!

CAD/CAM & Digital Dentistry International Conference, 8th Edition

02 - 03 May, 2012

JW Marriott Marquis Hotel Dubai, UAE

www.cappmea.com/cadcam8

As technology introduces new materials and better methods into the dental field, problems that might have kept you from having the kind of smile you’ve always wanted – as well as general teeth health – become easier to solve. These days, just about any problem with broken, missing or weakened teeth can be fixed with the dental crown, or any of the other tools in the average dental practice. It’s important to understand what method works best for a specific problem, so that you can plan with your dentist and explain what you hope to accomplish.

Dental Crowns for Restoring Teeth

Also known as dental caps, the dental crown is a popular procedure done to strengthen teeth that have been weakened or compromised in some way. It consists of very strong and resilient materials bonded to the top of a decayed tooth, to protect it from further damage. Even in cases where the damage is significant, your dentist can fashion a dental crown to restore its appearance. The range of materials available is growing each year as science continues to contribute to the dentistry; gold and porcelain are two of the most common substances used.

It’s important to know a few of the differences between using gold or porcelain as a dental crown. You’ve doubtless seen plenty of gold teeth in your lifetime; because it is a soft metal that doesn’t react biologically, a gold dental crown won’t put undue pressure on the surrounding healthy teeth in your mouth. Furthermore, gold is soft but strong, and so your dentist won’t have to remove as much of the healthy parts of a damaged tooth to provide structural support. The color can be a problem for some people for cosmetic reasons, however. Porcelain crowns take care of this issue, but since the material isn’t as strong as gold, more of the tooth needs to be carved out so that thicker porcelain can be put in for support. Talk to your dentist about the pros and cons to settle on the kind of dental crown that works best for you.

Dental Bridges 

The dental bridge is a more robust extension of the dental crown. Used to replace a middle tooth that is entirely missing, the bridge consists of using your healthy, adjacent teeth as a support bridge for the new tooth your dentist places between them. The dental crown aspect comes into play when crowns are affixed to the tops of both adjacent teeth so that there will be a connecting structure. There are several different variations of the dental bridge to solve multiple varieties of missing teeth; your dentist might use ceramic, porcelain or a metallic framework.

Implants for Restoring a Broken Smile

Dental implants are the modern answer to the dentures of old, which had almost as many cons as pros for many people. While dentures are definitely meant to be a temporary, removable solution to many missing or decayed teeth, dental implants are intended to be permanent. Made to look exactly like normal teeth, they have a cosmetic appeal to most people that is hard to quantify. The fact that they are really strong, with a foundation of the biologically inert metal titanium, means that dental implants can give you a wonderful smile almost indefinitely – while eliminating the tedious removal-replacement-removal process of dentures.

About the Author

Dr. Vu Le is the Owner of Vu Le, DDS Inc. Dr. Vu Le is an experienced Foothill Ranch Dentist, specializing in family dentistry, cosmetic dentistry, teeth capping and dental fillings. He is certified, prides himself in building strong relationships with each of his patients and has gained a reputation of excellence in the dental community.

The recent economic downturn has massively curtailed the ability of any average, reasonable individual to spend. This decrease in the spending power of consumers has made it nearly impossible for them to purchase goods and services which are not deemed as essential.

Some of these inessential services include elective dental procedure like cosmetic dental procedures. And while the American Dental Association has stressed time and time again that patients should see their dentist once every six months for routine cleaning, the majority of individuals are still bypassing these regular visits unless something has started to really hurt or if some sort of bleeding has begun.

All of these reasons, no matter how practical and seemingly sound they may be for prospects, are hurting the dental industry as a whole. So how can dentists work around these conditions and still keep their business afloat? 

 These tricks of the trade just might work.

Discounts?

The majority of dentists go for the most obvious solution to their sluggish productivity problems – reducing rates of services in the form of discounts. But while this definitely makes sense in that people want to get services for the lowest price, marketing experts also have a couple of problems with this tactic. For one, discounts are inorganic methods of getting more consumers and the problem with these artificial solutions is that the increase in productivity stops once you pull the plug on this gimmick. And for how long can you continue to give discounts without being in the red?

Value Added Services

Another problem with discounts is that they seemingly cheapen the service which you are peddling. The reason for why cosmetic and oral surgery procedures are normally priced higher is because patients might get the impression that they are going to an unsafe and inferior procedure. In order to escape that sort of impression yet still lure patients in, dentists go for the concept of value added services. Basically, dentists charge their patients the same rate but they get to avail of another service on top of the one that they are paying for, free of charge.

Offer Financing Options

Sometimes, a patient can afford a certain procedure, but that patient just cannot pay for everything at one go. How many patients do you know have enough cash to pay for orthodontic braces right on the spot? Not a whole lot, I bet. So instead of turning away patients, try offering  financing options or offer treatments in phases to make your services more affordable to interested prospects.

If you think that the pinnacle of your online success is getting your dental website to the very top of the search engine results pages, then think again. Your entire goal of being online is so that you can get prospects online and then convert them into paying patients with the help of your dental website.

What is conversion?

The entire process of conversion begins the moment that someone visits your dental website up to a point when he or she calls your dental office, inquires about your services, schedules an appointment and finally drops in for the first meeting.

If you want to make actual money from your online marketing campaign, you need to be able to pass through that seemingly high barrier and get a visitor to come into your brick-and-mortal dental clinic as a paying patient. But how do you start converting visitors?

The window period.

If you want to convert visitors, then you have to make your move from the very moment that someone lands into your website and make sure that before they click the “home” button, you have already convinced them or at least made them interested in calling you and asking about your services. And sometimes, that entire plan is easier said than done. Here are some of the bumps that you can have along the way:

High bounce rates. When your dental website has high bounce rates, this means that visitors are leaving your website as fast as they get to it. Even though your dental website may rank higher in the search engine results pages, if it also has a high bounce rate, all of your search engine optimization efforts are in vain.

Some of the factors for why you may have high bounce rates include not having compelling enough content, having an amateurish looking website or maybe your website is just downright misleading. You need to address all these factors if you want visitors to stay long enough on your website for you to convince them on calling your office up.

If your dental website does not offer enough information about your services or the whereabouts of your clinic, then visitors may want to look for a different dental website which can deliver on those counts. At the same time, if your site looks like it was built by a third grader and not commissioned by a reputable and competent dentist, then that could be another turn off.

You’ve heard that blogging is a great way to get your marketing message across. Moreover, blogging will help your dental website shoot up in the search engine results pages. But who has the time to blog? If you’re an average dentist who has to work 8-to-5 shits all the time, then I’m sure you’re racking your brains thinking how you can squeeze in the time to write blog posts.

Most dentists who employ the “I don’t have time” argument against blogging are the ones who haven’t realized the extent that blogging can elevate their practice. Before you whine again about how you have so much to do than blog, here are some of the things that blogging can do for your business:

1. Blogs allow you to update your various social media accounts.

Whenever you update your dental blog, it’s possible for your social networking website accounts to be automatically updated as well. For instance, if you publish an advice post on your blog, then a snippet of that article could pop up on your practice’s Facebook page. At the same time, portions of the same post can also be automatically tweeted on your Twitter page alerting your subscribers that you have published new content on your dental blog.

2. Blogs drastically improve your dental website’s visibility.

The ease of which your prospects can find your dental website online is something which you have to look into in order for you to leverage the maximum power of the internet. To begin with, if your dental website is so difficult for your prospects to locate, then why even bother having a website to begin with? Google and various other search engines love blogs in that they make it easier for blogs to rank high in online searches. What you can do to funnel traffic from your blogs to your dental websites, where you can convert prospects, is by creating links to your dental site on your blog. These links will serve as online referrals to your dental website which will elevate its standing in the online searches.

3. Blogs make it easier for you to interact with prospects.

The comment box at the bottom of blog posts actually help in stirring conversation not just among your prospects but also you with them. End your blogs with a question in order to initiate responses and you can get your prospects to engage with you a nice and healthy online conversation. 

The buzz surrounding blogging has died down a bit with so many other social media platforms emerging. You have Facebook and then the microblogging website, Twitter. And then other websites such as Pinterest and Tumblr are also earning massive viewership. But while various marketing experts have harped about the benefits of using  social media as an advertising and marketing tool, only one platform could really give your business a huge lift and that would be blogs.

The SEO Aspect of Blogs

The primary reason for why blogs are immensely helpful in online marketing has to do with the fact that Google and other search engines seem to take very well to blogs. In fact, blog posts are seen as news by the search engine giant making it easier for these posts to rank in search engine results pages. If you develop a blog with wide readership and recognized online authority with the help of Google, then you can easily create links from that dental blog to your dental website. These links will serve as online referrals that can lead Google into thinking that your dental website is a good site with the help of the high quality links that it has garnered from your blog,

The Interactive Side of Blogs

Aside from the fact that you could publish lengthy content in a very convenient manner through blogs, you can actually initiate interesting conversation among your readers with the help of the comment box at the bottom of the posts. This allows you to market not just vertically by engaging with your prospects directly but also promote horizontal marketing because your prospects are free to talk with each other on your site. And especially in this digital world where referrals and reviews of services are done through websites and blogs, a satisfied patient could sing your online praises to prospects who are still deciding whether to call you for an appointment or not.

The Informative Angle of Blogs

Prospects who are searching for dental websites are more likely to contact a practice whose dental site looks “alive” and up-to-date. An easy way to give your dental website a “lived in” look is by maintaining a dental blog that’s linked to your main site. This way, your prospects can easily browse through your blog and find out that it’s still active and so is your dental website. This will save your prospects a lot of time thinking whether or not your practice still exists.