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I love to say that beautiful smile is the only light up a person’s lacking light day and just let you run away all your worries so it is normal for people to want to save for later that smile and in spite of the fact that everyone wants to keep safe it only a several pay any concentration to it other than the regular everyday dental practices which promote health and cleanliness like brushing and possibly clean one's teeth with dental floss. Frequent visits to the dentist for checkups isn’t on many people’s to do list these days which is why we often end up with problems like toothaches , miss proper teeth alignment and flake teeth which send us running to the dentist. And there is possibly no treatment feared more than getting braces but all this is changing with products like Clearline Ortho’s clearliners which its range of invisible braces.

For quite some time now the introduction of invisible braces have greatly reduced the fear of going to the dentist for those poorly shaped teeth among children’s, teenagers and adults all alike. A major reason for this the appearance of these new braces. Not typical the metal braces these are totally easily understood so they don’t come into view too important when you are wearing them also they are extremely become diluted so they look even less visible and they feel comfortable. They can also be taken off anytime the user wishes and put back on which is something that can’t be done with metal braces, this allows them to be much easier to clean and require no special brushes or anything. Because of their shape and size and the fact that each piece is designed separately for every user means that it is extremely comfortable and after a week or so of usage you can hardly tell they are even there. As you put the braces on the teeth start to get pushed back into place so after every two weeks or so they have to be replaced with new ones to accommodate the teeth’s new placement.

Clearline ortho introduced clearliners invisible braces it is a product that is designed to be equally effective for people of all ages be it children, teenagers or even adult and unlike when you are wearing the metal braces with the invisible braces you can walk around without a worry that anyone will spot that you are getting dental treatment so a person’s self confidence will not be affected by it in any way and what’s more is the fact that the time for the treatment is half of that for metal braces so get your clearliners today and take your first step towards a perfect smile.

In the past, when you wanted to find a dentist, you would look in the yellow pages and dental listings. But, things have changed so much in the past few years. Forget finding dentists in yellow pages, you can’t even find yellow pages being printed any more in some parts of the United States. So what is the best way to find a dentist now?

Try FreeDentistFinder.com network of quality dentists

FreeDentistFinder.com solves many of your problems at once. First, with over 100,000 dentists, it is one of the largest directors of dentists in the United States.

A zip code search on FreeDentistFinder.com will give you a long list of dentists operating in your area. Then you must find a dentist who provides the kind of service you need.

There are general dentists and several types of specialized dentists. Whether you need to find a pediatric dentist for your kids, a periodontist for gum problems or an orthodontist for braces and other dental appliances, you can do a search by dental specialty on FreeDentistFinder.com and you will be given a list of dentists performing the kind of procedure you need. You can also use the site to search for dentists for other dental specialties such as oral and maxillofacial surgeons, endodontists (for root canals etc.) and prosthodontists (for dentures and implants). If you suffer from dental anxiety, you can also search for a sedation dentist who will provide you with dental treatments accordingly.

Cosmetic dentistry, while not a dental specialty recognized by the American Dental Association, combines expertise from many of the above specialties in helping enhance your smile. You can also search to find a dentist who specializes in cosmetic dentistry in your area.

Finding more information about the local dentists

Once you find a dentist in your area who offers the type of service you need, you will need a lot more information about the practice before you can actually go ahead and make an appointment.

For instance, you want answers to many questions before you do anything else:

• Who is the dentist?

• What are his or her qualifications?

• How much experience does the dentist have?

• What specialized training have they undergone?

• Are they members of any professional associations or dental boards?

• What are the dental office opening times?

• Do they accept your dental plan?

• How should you pay? What types of payment methods are accepted?

• Are there easy payment plans available?

• What sort of discounts can you expect?

• For people who are not as comfortable with English, what other languages do they speak at the dental office?

All these things matter, don’t they? The FreeDentistFinder.com profile for each dentist will have answers to all of the above questions and more. It will ease your burden in your search to find a dentist to suits your needs.

The profile page will also provide the basic contact information including the contact address, telephone, email, and a link to the dental practice website, if there is one.

Resources and information

If you want to find out more about dental problems, treatments, new technology or the latest trends in dentistry, you can do that too on the FreeDentistFinder.com article archive and in the FreeDentistFinder.com blog.

Talk to your dentist before fixing an appointment

Once you have done your research and have decided on a particular dentist, you may have specific questions about your treatment. It would be a great relief if you could talk to someone at the dental office to clarify doubts and ask questions before fixing an appointment. This is not something most Americans are used to, but with FreeDentistFinder.com dentists, you can do this too.

The 24/7 call center connects you directly with the dentist, not to third party operators. When getting a listing on FreeDentistFinder.com, each dentist agrees to take calls from potential patients that come through the site. If the dentist is not available, you will be able to speak to their practice manager or a staff member who knows answers to most of your questions.

Visitors to FreeDentistFinder.com truly appreciate all these features and convenience that it gives them in their search for a local dentist. They will all agree that the best way to find a dentist is through FreeDentistFinder.com.

Next time you want to find a dentist, you can visit FreeDentistFinder.com website and call 1-800-669-4869 to speak directly with a quality dentist in your area. 

I feel very happy to saying that “smile, you glance in a superior way” a smile is a path of communicating without saying any real words but it has an impact no words can match. Not only does the human being you smile at feel good but you by your own person sense in a superior way, glad, but most people hide that smile because they mixed up  by it due to having arranged in an improper teeth or gaps between their teeth and similar problems now we all know that braces can fix this problem but majority of people that get braces are between the ages of 13 and 19 and the reason for this is that the grown-up see it incompetent to accommodate their daily lives , specially the business men as they have to take care with people every day and they have to glance their most successfully and having a metal strip in front of their teeth will not help with that , but that’s where the invisible braces come in as the name recommend as suitable its planned to directly deal with the problem which is the way the braces glance and how it does that it is completely colorless so when you use it it’s not noticeable.

Braces can also have a major effect on the person’s believing in yourself  level as having metal braces will change the way people will look at the unique but if he isn’t using the metal braces and went with the intelligent optional he shouldn’t have a problem at all as no one nearby them can tell if they are wearing braces or not, also the material used in making these are softer than metal so they don’t reason the inflammation caused by normal metal braces and unlike the metal braces these braces can be taken off anytime the user wishes for example when eating , this also makes them much easier to clean. Some people see invisible braces and they think that this is no different than the original metal braces but that’s not true for you see they are actually more comfortable , easier to clean , less prominent and are a much faster way of getting the desired results.

The Clearliners from Clearline Ortho are the best invisible braces on the market and are designed to be equally effective for everyone regardless of their age or gender, this revolution in the classic braces have made many people embrace the idea of having their teeth fixed so start using them and get your perfect smile now. If you have any other doubts feel free to consult them with your dentist.

Clinical Laboratories and their services has been a revolutionary introduction in the medical industry. Aimed at providing immaculate medical care the industry has strived hard to come up with several research centers equipped with high end tools and technologies to serve medical requirements for the ill and diseased. Health is something that can never be compromised. Prevention as always is better than cure and one needs to follow a healthy routine in order to lead a healthy life. And yet, sometimes, we go though medical issues which is highly unfortunate. Proper treatment, research and diagnosis are very important in order to treat our medical conditions. And for that we need to find a reliable and trustworthy medical center or clinical laboratory in order to avail superior quality medical services.

We have come a long way ever since our evolution in terms of medical practices. And you ought to consider yourself to be highly fortunate to be present in present day world. Medical advancements have been far more compelling and revolutionary owing to science and technological advancements. Best possible treatment is possible today without having to go through too many difficulties at considerable and affordable price. There are also insurance providers to provide medical coverage for all of your medical requirements. Diseases that could not even be identified few decades ago have treatment measures now. Anything can be treated and most things can be cured helping you to lead a far healthier lifestyle.

Clinical laboratories have in a way helped to identify issues at the earliest, diagnose the same and plot treatment measures. The R&D department of the industry has been tremendous with its wonderful research and thesis work.  However, finding a proper clinical laboratory for efficient and professional services is a must. Your life is at stake and hence you cannot afford to gamble with it. A professional clinical laboratory is something that is sufficiently equipped with superior quality equipments, gadgets, tools and resources. Best Care Lab is one such clinical laboratory providing exquisite research and diagnosis medical services for millions of its patients. Log onto, www.bestcarelab.com for further details.

Dear fellows dentists and technicians. It has been a while that I'm wondering how so that the implant manufacturers invest millions of dollars to raise the integration rate from 95% to 97%  and do nothing to improve the accuracy of the implant

impression. By the way, the most accurate result that was ever achieved in vitro is 38 microns gap which is about 4 times worse that the 10 microns passive fit required for implant restoration (Brenemark).

Does the patient care more if he has 97% percent osteointegration or he's going to loose his implant in a very short time due to open margins and horizontal overload? Doesn't our most important goal is to accomplish long lasting restoration?

It's about time to face the real problem and not letting the manufacturers to shift the focus from the real problem which is how to reach the 10 microns passive fit. "Open tray", "Close tray", "Splinting", "No Splinting", "Caps", "Transfers" non of these don't work.

Dr Zvi Fudim  

When dentists start comparing their practice with the most successful ones, they’ll notice one thing – good dentists know how to build lasting relationships with their patients. The truth is that patients nowadays aren’t just after the service; they’re after the entire experience in general. When patients are looking for a dentist, they do not just base their decision on which school you graduated from or how long you have been working. They take into consideration on how comfortable and welcomed they feel.

The phone call. Most of the time, your prospects will contact you through your office landline. The wise dentists know better than to underestimate the power of the phone call. Having a cold and indifferent person handle these calls is the easiest way to lose prospects to your competition. Your front office worker should have basic phone call etiquette and genuinely be helpful. By definition of helpful, it isn’t just answering your prospects’ questions but also making things easier for them from booking appointments to suggesting treatments. If your front desk worker isn’t comfortable answering calls, you can always prepare a script for them.

The website. Your dental website is another venue wherein prospects will most likely first know about your practice. But just because you have a dental site does not ensure that you will be able to convert all of your visitors into paying patients. One of the easiest ways to turn away visitors is bymaking website navigation so intricate that visitors feel like they’re in a labyrinth of some sort. If you want to configure your website so that prospects find it easy to call you up or schedule an appointment, take a good look at your navigation tabs and be very particular with the information found in each page. For instance, your Contact page should contain all your important contact information from phone numbers, mailing address, email address and operating hours.

The first visit. The first time that your patient enters your clinic is the most crucial because this experience will help them determine whether they’ll see you again or opt for another dentist. Make the new patient orientation lively and casual. You can ask your receptionist to give your new patient a short tour around the clinic to make them feel more familiar with the entire place and to ease any anxiety that they may have. And make sure to smile and listen to your new patients.

Being in the service-industry can be extremely tough. Not only do you have to adjust to clients with different preferences and different quirks, your relationship with them also becomes crucial. This is why although dentists have this entire reputation of being calm and collected professionals with their white lab gowns, the fact remains that they are always thinking about how to find new patients.

Because dentists are often overwhelmed with the need to find new patients, chances are that they no longer think about the quality of new patients they are getting. Successful dentists argue that it’s not the number of patients that really matter but the quality of patients. At the end of the day, if you’re stuck with patients who you cannot form long term professional relationships with, how can you expect them to be loyal to you?

Although the standard marketing strategies are still very much useful in finding new patients, here are a couple of tricks for finding the perfect patients:

What makes you different?


You want to attract new patients not because of your flashy ads and posters but because of the qualities that make your practice truly authentic. What sets you apart from other practices? Maybe it is the fact that booking appointments could not be any easier with the help of your new dental website which makes you an ideal match for working patients. Or do you make sure that appointments run on time? Regardless of what your practice’s core principles are, be sure to let prospects be aware of this. If you put premium on the same values, then your prospects will find some point of association with you right there and then, and building rapport with them will naturally follow.

Are you ready to impress?

Your new patients will feel a lot of things when first entering your clinic. Your job as a dentist is to ensure that they feel comfortable and appreciated. Keep in mind that when it comes to choosing service providers, you cannot be 100 percent logical and sensible with your new patients. Regardless of the fact that you might have the best equipment and the most experienced dentists, if your patients do not feel wanted inside your clinic, they will not hesitate to leave and step into another clinic which makes them feel more welcomed. Try to be more attentive to your patients and you’ll see how positively they’ll react in return.

In school or at work, in the mall or at parties, have you ever felt the complex of being unattractive? You must have once in a while. You may also think you were born this way, or maybe you don’t have the accessories which the others do. That’s not true; the real reason could very well be an unattractive smile.

An attractive smile can change your whole personality. It makes u look more beautiful, it expresses who you are. For an amazing smile the main ingredients are straight teeth, one has to have perfect white teeth for the “Hollywood smile” and for that you need the help of your dentist.

Take care of your teeth by brushing them regularly. You might have misaligned teeth that would lead to a crooked smile, many would recommend metal braces but metal braces are very painful and also are a reason of humiliation at school and work. Students taunt and bully children wearing braces as they are so vividly visible. Not only that, but the braces also cause a lot of discomfort as they are heavy. One also has to keep a check of what they are eating as the food gets stuck in braces and is hard to take out giving way to bacteria to cause cavities. So if metal braces solve a problem they cause another one which could lead to expensive treatments like root canals. The metal braces also take away once confidence as no one would like to be humiliated in public or in school ground, forcing one to live a life in isolation.

Why use metal braces then? But now you also have another solution to the problem and that’s Clearline Ortho’s clear braces. The clear braces are made up of clear plastic; they work more effectively and are discrete. The braces are also light weight so you don’t need to worry about being irritated or feeling uncomfortable by carrying extra weight. The clear braces are also removable so take them off while eating and keep your teeth clean. The braces thus prove to be more economical as they won’t lead to further treatments like root canals, unlike the metal braces, Being invisible would save one from humiliation and isolation and not only that might also make one popular as he’s wearing braces which are not even visible.

So now you’ll have your awe inspiring smile in no time. The clear braces thus prove to be not only economical but also a smart choice. So contact your dentist today and flaunt your amazing smile like the ones you once envied!

Hi WebDental,

As a community of dental health experts, TopDentists.com invites all of you to participate in TopDentists.com's first Dental "Experts Weigh In" panel. This is an opportunity to showcase your expertise and gain exposure for your practice. We would be thrilled if you would participate!

Participation requires a few simple things on your end:
*  Your answer to the question below in (around) 50 words.

*  The attribution you'd like us to use: your full name, credentials and practice name
 
*  A head-shot photo (in hi-res jpeg format)

*  A link to the panel (with your participation) on your site once it's been published on TopDentists.com.

Here is the question:

"Is it true that taking care of your teeth can protect you from serious illnesses like heart disease and diabetes?"  

Please send your response by END OF DAY - MAY 4th, 2012. to Alisa Vilabrea at alisa@topdentists.com

If you have any questions, don't hesitate to ask. As soon as the panel goes live with your response, we will let you know! Looking forward to presenting your response and working together!

Alisa Vilabrea
Outreach Director
Top Dentists
alisa@topdentists.com

646.728.9830
345 Hudson Street, 16th Floor
New York, New York 10014

FOLLOW - twitter.com/topdentists
LIKE - facebook.com/topdentists.com

Everyday Health and TopDentists.com will be conducting a survey of both consumers and the dental community in order to find the Top Dentists, based on the most important criterion to patients and colleagues. This survey covers all fields of dentistry, and includes over 60,000 dentists in the U.S

We invite you to share this link:

America's Top Dentists

on your website or blog.

The survey runs until May 18th.

Should you have any questions, please email feel free to email - alisa@topdentists.com.

Optimization of a dental website is definitely very influential in allowing you the chance to attract potential clients and improve your client base. For many dental service companies there is no doubt many are looking at the E-commerce platform and seeing a very huge potential in actualizing their potential through websites, however success in E-commerce is not guaranteed by virtue of a website all be it that is the foundational step towards success. Internet marketing and increasing website visibility and traffic flow are the other important undertakings for a dental website and most importantly, optimizing the website is very important.

Basic ideas in dental website optimization

Optimizing a website and particularly a dental website take the form of different approaches, the basic one of those is actually the correct use of keywords at your title page and other parts of your website. The key words are very important in search engine ranking positions and more often than not, key word research is highly recommended in web development. Aside from that there is websites SEO through article marketing, link building and other ideas such forum posting. All this facts can be easily done by marketing professionals that have developed a specific niche for dental websites.

Key words selection for dental website optimization

Key word selection for dental websites is important because dental practice from the online platforms is fairly a unique activity. Keyword selection is done through creative keyword research in most cases the keywords selected are based on the consumer preferences. The idea of coming up with key words is tied to SEO for the website and later on article marketing strategies. Increasing SERPs for your dental website entirely lies with appropriate key word selection and that means that should be a priority in developing the site.

What do you get from a well optimized dental website?

The returns from a well optimized dental websites are self evident and in fact, the main one is attracting traffic to your website. Traffic flow is foundational on developing a good online based clientele and that will definitely translate to great income. In many cases the reason why optimization is done is to actually let potential clients know that you are online and thus they can find services there. In the current world, many people would prefer flexibility and convenience in accessing services and that is what a well optimized website will add to your business.

The importance of optimizing a dental website

Optimizing a dental website is tied the long-term objective of increasing the number of clients. Optimization in fact is one of the modern marketing tools that should be part and parcel of a dental care business. The ideas involved here will help in business expansion through limited inputs.

The first thing about communication is that there must be something to communicate. This is broadly referred to as content. It is also erroneous to believe that anything can pass off as content. To make it more accurate, an adjective needs to describe the scope of this noun. And in terms of dental websites, that adjective is “appropriate. As such, appropriate content is more apt than just content. Many webmasters, use content as filler or spam. They take content from a purely self-serving perspective and seek to force feed it to the viewer. This is among the biggest mistakes a webmaster makes. There are at least three big mistakes, and they should be avoided under all circumstances.

Generic Greetings and Content

The relationship between visitor and webmaster is that a webmaster needs eyeballs that return and visitors need useable, actionable information. It's symbiotic, not parasitic. When a webmaster uses generic information that does not answer the need of the visitor but expects to gain from the visit, that is a parasitic relationship – offering nothing in return for a visit. Parasitic relationships do not last long and pretty soon, the website is left to obscurity. Give the customer all that he seeks then point him to pages elsewhere in your site that gives him more data on something he seeks. If you give him generic information, he will leave and it’s a wasted opportunity.

Being Friendly

Being thorough is an important aspect of website content. Being friendly is not. A person's visit to a website is not with the intention to make friends with the site, it is to seek answers. Being friendly, indirect and pretty much a waste of time, will serve no other purpose than to leave and never comeback. This is a mistake many people make in planning a website, they focus too much on the tone, and being friendly rather than on the content and being accurate. The website will be a lot more productive to have wall to wall facts and being straight to the point.

Incomplete Thoughts

In a dental website, it is unwise to leave the patient or reader, hanging. Do not use a title to promise the world, use the introduction to hype the content, only to carry the reader to the end of the article or post only to end it abruptly. The promise of a title and the promise of a sound introduction sets up a person to process the information that is expected. Beginning with one thought, framing it in a certain way then disappointing the reader with a totally different direction, is not acceptable. They are not visiting your site to read Mystery Theater.

These three issues must be avoided at all times, especially in professional websites. A medical website is a site where a person is not looking for a friend but for straight answers. It must answer issues the viewer seeks and it must be done in a way that inspires confidence. Never seek to shove information down someone rather seek to answer their need.

The need for website visibility by leading dental websites has been the foundation behind dental SEO services. The reality of Dental SEO  however is that that it not just any other SEO service but actually specific to the dental sector.  The reason why this point is very important is because in any case if you are looking for optimization for your dental website, there is a need to consult specific SEO experts that have great experience in working with dental establishments online.  The basic ideas needed to get best SEO strategies for dental websites are easy to follow indeed.

 Why Dental SEO is imperative for marketing success

Search engine Optimization or SEO  is the main tool that is used for internet marketing and this is one of the basic imperatives if at all marketing success in a dental establishment will be realized. The ideas involved in SEO have an added advantage in pulling potential clients to the service and the convenience created by accessing dental services online is influential towards increased revenues. Marketing online has to involve SEO given the primary role it plays in promoting the flow of traffic and improving search engine ranking positions.

Some ideas involved in Dental SEO

Dental SEO involves quite a number of approaches. The ideas however are designed to promote website visibility which will definitely be critical in attracting potential clients. The basic rationale however that is used in SEO marketing is based on keywords and tags and in most cases, SEO professionals will have  a unique way to make sure that your dental website becomes a vibrant entity of your dental care clinic.

What to consider while looking for dental SEO services

The basic consideration when looking for SEO services for dental websites is actually the marketing budget you have. The price variation in SEO service providers will definitely help you pick experts that fit to your budget. All the same, the need to get professional SEO services should drive you towards experts in the sector. The good thing is that there is an established niche of dental SEO experts who have concentrated on specific approaches that are fundamental in the dental sector. Either way, a good SEO marketing approach should be able to get you immediate results while at the same time remain affordable and inline with your dental services budget.

Impact of dental SEO on revenues for dental websites

The impact of effective SEO marketing for dental websites on the revenues is nothing short of positive. The fact remains that SEO is the best approach to attract client through increasing website visibility. Considering that the interest has millions of potential clients, the potential of website earning great revenues from increased visibility is huge and in most cases, SEO for dental websites have earned dental websistes this success.

Did you know it costs less to reactivate a lapsed dental patient than it does to acquire a new one?

If you are not currently engaging in a plan to reactivate lapsed patients, you might be losing valuable billings. There are many reasons patients may stop visiting the dentist, but most just need a simple reminder from you to start coming back!

Now, you’re probably thinking of your lapsed patient files and wondering where to start.

As a general rule, for patients you haven’t seen in:

 8-24 months – Send Reactivation Cards quarterly

 Longer than 24 months – Send Reactivation Cards every six months

But, sending attention-getting Reactivation Cards is only the first step in the process. Be sure to follow up on your mailed communication with a phone call, text or e-mail.

Services such as PracticeMojo™ link to your dental practice management system data and enable you to automatically send postcards, e-mails and text messages to your lapsed and current patients. Automating the dental recall and reactivation process makes reactivating lapsed patients a breeze. In all your practice can save over two weeks every year of valuable time by turning over your recall and reactivation efforts to PracticeMojo.

PracticeMojo also has automated programs for dental recall, acquisition, birthday, welcome, promotions and many more. Visit their site to learn more or to start automating your dental recall system today!

 Keys to Successful Dental Patient Reactivation:

1. Choose a different Reactivation Card design and alternate your reactivation message for each mailing to achieve maximum impact.

2. When lapsed patients return to your practice, be sure to ask them for referrals by giving them Referral Cards or Slips to pass along to friends and family.

3. Welcome patients back with Welcome Cards. They will appreciate the gesture and may even refer friends or family.

4. After each reactivation mailing update your list to exclude those who called to schedule an appointment, or who have indicated they are being treated by another dentist.

A little bit of time and effort focusing on bringing back lapsed dental patients will have surprising results on your practice’s bottom line. Get started today!

Jonathan

Marketing Specialist

SmartPractice

Dental practices must realize that the best source of new business is actually their database of not just current but also past patients. Finding a new patient is not just time consuming but also extremely expensive especially since chances are that you need to lure them by offering discounts or running expensive ads. If you could get more patients to opt for treatment without you having to cold call, send out direct mail or purchase leads, wouldn’t you be extremely eager to get started with this campaign? Chances are that you most definitely would.

Simply taking the time to reach out to your past and current patients will help your practice grow immensely. Not only are you strengthening your relationship with them and paving the road to patient loyalty, but you can also increase referrals to qualified prospects and build a list of leads.

But all of this is better said than done. Chances are that you’re already complaining mentally with how keeping in touch with past patients takes too much time and costs money. But when you factor in the return on investment, then you would think otherwise. The important part of keeping in touch with previous patients is to find a way which is time efficient as well as inexpensive and still effective.

According to studies, you should keep in touch with your patients at least fourteen times for each year in order for them to continue to remember you. You can touch base either through email, phone, snail mail or in-person meeting. Snail mail may include sending a postcard, holiday and anything else in between for that matter. All of these methods are useful in communicating with your patients.

But among those methods mentioned, which one is the most effective and successful? According to studies, there is no specific method to communicate with patients. On the other hand, the most successful “method” makes use of a couple of communication formats.

It’s easy to send out 14 emails annually, or make 14 phone calls or send out 14 postcards. But a constructive campaign makes use of a combination of these formats. You can probably send out four postcards for each year and then send six emails and then throw on two snail mail letters. Cap the year off with one phone call. Make sure though that you communicate with your clients approximately once for every three weeks throughout the entire year.

Dentists take on multiple roles. They are not just the ones who are in charge of taking care of people’s teeth. They are also the ones who are in charge coming up with and running marketing campaigns. On top of that, they’re also managers, leaders and motivators. Although dentists have a number of roles to fill, they aren’t exactly experts when it comes to advertising and marketing. They can try to learn the ropes but it can be extremely difficult to compete with the experts in the field. Here are a few things which dentists should take note of.

Most of the time dentists think that effective marketing consists of ads which sing their practice’s praises and nothing more. But the startling reality of things is that patients do not care about you or your practice. On the other hand, what they do care about are their selves. The reason for why they opt for treatment and consequently seek your services is because they want to feel or look better. Either they feel a throbbing pain or are unconfident about their appearance. For this reason, you need to reconsider your marketing campaigns.

This is where branding comes in. What successful branding does is it allows people to easily recognize your practice as soon as they hear your practice’s name. But what most dentists unknowingly think is that their name is synonymous to their practice’s name. This should be the case. When the owners of Coca-Cola decided to move forward with branding their products, they didn’t use their names. Instead, they came up with a catchy brand name which they can subsequently use for their external marketing campaigns.

As far as advertising goes, dentists should always consider the people who they are promoting their services to. What do your patients expect every time they walk into your dental clinic? You need to know exactly what they want from you in order for you to serve them better. And then you can start building your campaign based on what you know your patients want to hear. For instance, you can talk about how your treatments are minimally invasive appealing to patients who you know are scared of the dentist.

In order for you to seal the deal, you need to facilitate proper interaction. Dentists often lose a considerable number of prospects because they were not converted properly during phone calls. Lastly, dentists should also work hard at motivating their patients to give referrals.

It takes three simple steps to create the most complex website any designer could contrive. Just three simple guidelines that will allow the most ambitions dental website and portal to communicate with its target audience in an effective and comprehensive way. The three steps are also designed to be contemplated and derived from the vision of the principle's mind. This step is best done by the dentist himself or the owner of the practice.

Understand the Targeted Customer
It is advisable to begin with the presumption that your prospective customer or patient is going to be someone that will be inspired by confidence and that is the issue your site design should seek to address. People judge what they see with their mind's eye and the pass judgment in mere moments based on sets of prejudice. All of us have those. There is nothing wrong with it. Once you understand those prejudices you can either task them in your favor or avoid them completely. Here is an example of a prejudice. In most parts of China, the color black is associated with mourning and death. If you are a medical practitioner in the Chinese heartland and have a black website, the chances of you procuring a customer is slim. The same principle applies around the world. In the western world, the color white gives an immediate notion of being clean. You can use that to your advantage in design.

Differentiate The Customer
If you happen to provide two very different services then it may be necessary to target two separate customer demographics. For instance, if you cater to children who frequently need braces and to seniors who frequently look for dentures then your market is significantly different. As such, while you have only one site, you need to bring each customer in through a different door – or what is called a different landing page. So amongst the wealth of information throughout your website, there will be two different pages that optimize differently for dentures and another for braces.

Test The Site With Relevant Focus Groups
The thing to remember is that the dental website you build serves only one purpose. It is the nexus between what you have to offer and what a customer is in need off. A person who negates a focus group is essentially force-feeding the information to a person he hopes will be his customer. Its the wrong way to go about it. The best way to attract ants is with honey not vinegar. When a site is tested with a focus group, the words and layouts used can be tested with how a person reacts to it. Then tweaked to have the best possible impact.

With these three guidelines, any site is possible, every circumstance surmountable and every target, reachable. The clear path between the dentist and a patient’s loyalty is to give them what they want from the very first visit to the practice's website.

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Do you really want to avoid cavities in your teeth and preserve a beautiful smile? Try massaging them with a high-fluoride toothpaste after lunch. "Rubbing toothpaste onto your teeth increases the fluoride protection by 400%," says Anna Nordström, dentist, PhD and researcher at the Sahlgrenska Academy at the University of Gothenburg, Sweden.

Eight years ago a new brand of toothpaste was launched in Sweden with more than three times as much fluoride as standard toothpaste. Available without prescription, it is aimed primarily at those with high caries risk.

First scientific evaluation

Researchers at the University of Gothenburg's Sahlgrenska Academy have now performed the first scientific evaluation of the effect of this so called "high-fluoride toothpaste." The study has resulted in a new method that quadruples the level of protection from fluoride.

Four times better protection

In the study, 16 volunteers tested a variety of brushing techniques, using either high-fluoride or standard toothpaste, and brushing either two or three times a day.

"The study revealed that those who used a high-fluoride toothpaste three times a day had four times better fluoride protection in the mouth than those who used standard toothpaste twice a day," says researcher Anna Nordström from the Institute of Odontology at the Sahlgrenska Academy.

Rub your teeth after lunch

Also tested was a new method developed in collaboration with professor Dowen Birkhed, which involves rubbing toothpaste onto your teeth with a finger.

"This 'massage' method proved to be at least as effective as a third brushing in increasing the amount of fluoride in the mouth," Anna Nordström explains. "Rubbing the front of your teeth with toothpaste can be an easy way of giving your teeth a third "shot" of fluoride during the day, after lunch for example. But this should not replace brushing with a fluoride toothpaste morning and evening -- it's an extra."

Daily use is essential

Brushing with fluoride toothpaste has played -- and continues to play -- a major role in combating tooth decay, and there is strong scientific evidence that daily use of fluoride toothpaste has a pronounced preventive effect.

The study Effect of a third application of toothpaste (1450 and 5000 ppm F), including a "massage" method, on fluoride retention and pH drop in plaque was published in Acta Odontologica Scandinavia.

THE RESEARCHER´S TOP TIPS • Use toothpaste at least twice a day, after breakfast and before going to bed. • If necessary, brush a third time or rub on some toothpaste instead. • If you have problems with cavities, choose a toothpaste with a higher fluoride content. • Avoid rinsing out the toothpaste with water.

Cary Feuerman,DMD

PERIODONTAL ASSOCIATES

SOURCE:  Science Daily

Journal Reference:

1. Anna Nordström, Dowen Birkhed. Effect of a third application of toothpastes (1450 and 5000 ppm F), including a ‘massage' method on fluoride retention and pH drop in plaque. Acta Odontologica Scandinavica, 2012; : 1 DOI: 10.3109/00016357.2011.654238