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The buzz surrounding blogging has died down a bit with so many other social media platforms emerging. You have Facebook and then the microblogging website, Twitter. And then other websites such as Pinterest and Tumblr are also earning massive viewership. But while various marketing experts have harped about the benefits of using  social media as an advertising and marketing tool, only one platform could really give your business a huge lift and that would be blogs.

 

The SEO Aspect of Blogs

 

The primary reason for why blogs are immensely helpful in online marketing has to do with the fact that Google and other search engines seem to take very well to blogs. In fact, blog posts are seen as news by the search engine giant making it easier for these posts to rank in search engine results pages. If you develop a blog with wide readership and recognized online authority with the help of Google, then you can easily create links from that dental blog to your dental website. These links will serve as online referrals that can lead Google into thinking that your dental website is a good site with the help of the high quality links that it has garnered from your blog,

 

The Interactive Side of Blogs

 

Aside from the fact that you could publish lengthy content in a very convenient manner through blogs, you can actually initiate interesting conversation among your readers with the help of the comment box at the bottom of the posts. This allows you to market not just vertically by engaging with your prospects directly but also promote horizontal marketing because your prospects are free to talk with each other on your site. And especially in this digital world where referrals and reviews of services are done through websites and blogs, a satisfied patient could sing your online praises to prospects who are still deciding whether to call you for an appointment or not.

 

The Informative Angle of Blogs

 

Prospects who are searching for dental websites are more likely to contact a practice whose dental site looks “alive” and up-to-date. An easy way to give your dental website a “lived in” look is by maintaining a dental blog that’s linked to your main site. This way, your prospects can easily browse through your blog and find out that it’s still active and so is your dental website. This will save your prospects a lot of time thinking whether or not your practice still exists. 

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Can Dental Anxiety be Overcome?

Dental Anxiety - Abnormal fear or dread of visiting the dentist for preventive care or follow up treatment and extreme anxiety over dental procedures.

Let’s face it, not many people truly enjoy going to the dentist. There are plenty who do, but most do not. We know it is good for our dental and overall health, so we go for that reason. For

Dental Anxiety and Dental Phobia Marielaina Perrone DDS

Dental Anxiety Can Be Overcome!

some, an irrational fear takes over, leaving them paralyzed with fear, and without the dental care they need to enjoy their lives fully.  According to a 2009 study by the U.S. Centers for Disease Control and Prevention (CDC) almost 50% of adults skip dental visits due to dental anxiety.

Psychology of Dental Anxiety

Many dental related fears are developed when you are young and impressionable. Sometimes the dental fear is transferred from parents to their children. When a parent is highly anxious, they oftentimes elaborate on pain, needles, drilling, and tooth removal, causing the child to believe that this will happen to them also. For some, a bad dental experience can traumatize them for the future. Feeling pain, gagging, losing control, not knowing what is going on, or having unexpected procedure you were not prepared for can be very difficult to get over. Prior to modern dentistry, dentists and their instruments were given a bad reputation in real life, movies and TV shows . The instruments and techniques used to mask discomfort were less than ideal. In modern dentistry, the dentist is more in tune to patients dental anxiety and dental fears. These dental anxieties can be overcome with a concerted effort by the patient, loved ones, and dentist.

How to Overcome Dental Anxiety

Overcoming dental anxiety can take as little as one visit, or it can take months to years. It all depends on the level of anxiety or phobia a patient might have. The following are some tips to help overcome dental anxiety:

1) Find the “right” dentist. Not all dentists have the same educational training, techniques, or patience when it comes to patients with dental anxiety. Do your research, use the Internet or ask friends and loved ones for recommendations. A good dentist is one, who is able to communicate effectively with you, and put you at ease. Most patients feel better when they know whats going on and how its going to happen. Understanding what will happen in the appointment, and having a signal to stop whenever you need to, gives back control to the patient and takes the surprise out of the situation. You and your dentist will figure out what specific things elevate your dental anxiety, and find ways to work around them. Ask your dentist their policy on emergencies after hours. Many dentists do not return calls after hours while others personally answer calls after hours and even open the office if the situation is necessary.

Dental Anxiety Marielaina Perrone DDS

Overcome Dental Anxiety for the Entire Family!

2) Distraction. Oftentimes, redirecting your mind can set you at ease. Meditation can be taught to you by your dentist. Music can help if the noises of dentistry affect you, bring your ipod or mp3 player with your favorite music and listen during the treatment to distract your mind and relieve your dental anxiety. A soft “squeezy ball” can help, and give that comforting feeling of squeezing someones hand.

3) Take Breaks when Needed. This goes back to communication. Take the time out during procedures to compose yourself as needed. Have a predetermined hand signal to stop the procedure as often as needed. Some patients with dental anxiety feel claustrophobic after awhile and may need to walk around a bit, catch their breath, ask a question, etc. before finishing the dental procedure.

4) Be Open and Honest. Tell your dentist what bothers you most about the dental experience, or past problems that have increased your dental anxiety. For some, the loud pitched noises may be very difficult, for others it might be the smells of the dental office, and for others it might be a past painful experience. These issues can be addressed in order to make your experience more acceptable. In dentistry today, there are many techniques to deliver a more comfortable and comforting experience.

5) Consider Medication. For some of us with more extreme dental anxiety, a mild form of sedation may be necessary to get you through. Taking a medication such as Valium prior to your appointment can help you sleep the night before, and allow for you to actually get to your appointment. Generally, such medications relax your entire body, decreasing the sweats, heart racing, and panic attacks that might otherwise disable you. This is a wonderful way to acclimate yourself to your new dentist, and the dental experience. Over time, the dosage can be reduced as you gain confidence in your dentist and your own coping abilities.  Plenty of patients, with time, can learn the techniques necessary to have dental treatment without medication.

Dental Anxiety Conclusion

Dental anxiety can be truly crippling. What we have to remember is, that if we want good health, dental treatment is necessary.  Recent studies have shown definite links between our dental health and our general health. This means it makes our dental health doubly important for us to lead healthy, happy lives. Dental anxiety CAN be overcome and defeated with a concerted effort by dentist and patient. If you are suffering from dental anxiety, take that first step, and make an appointment to meet with a dentist well versed in treating dental anxiety and dental phobia.

 

© 2012, Marielaina Perrone DDS. All rights reserved. Las Vegas Dental Phobia

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Dental implants have changed the face of dentistry over the last 20 years. They have been nothing less than a miracle in the replacement of teeth whether it be a single tooth,

All On 4 Dental Implants Marielaina Perrone DDS

Teeth In A Day – All On 4 Dental Implants

multiple teeth, or as an anchor for a denture. As the technology matures, new advancements and techniques come into play. One of those newer techniques is calledAll On 4 Dental Implants. This technique allows for the placement of four dental implants (hence the name all on 4 dental implants), and the restoration to be placed on the same day. Patients leave the office with teeth. For this reason all on 4 dental implants are also called “new teeth in a day“.

Who Wants All On 4 Dental Implants?

The patients who choose all on four, do so for many reasons including, poor fitting existing dentures, terrible trauma causingtooth loss, decay or periodontal disease causing progressive tooth loss. The most common patients to choose all on four, are not denture wearers. They are patients who have been fighting an uphill battle for a while and know that they are losing their teeth. These individuals have been trying to hold on as long as possible because they do not want to have any time in their life without teeth, and the thought of a removable denture is not an option.

What are All On 4 Dental Implants

The All on 4 Dental Implants procedure was developed in the mid 1990′s. The all on 4 dental implants system has allowed for a variety of patients who, for various reasons, were not considered good candidates for traditional dental implants to now become candidates.

All On 4 Dental Implants Marielaina Perrone DDS

All On 4 Dental Implants for a New Smile!

The All on 4 Dental Implants procedure uses fourdental implants per arch (upper or lower).  The dental implants in the back are placed on an angle to take maximum advantage of the existing bone structure. Special dental implants were developed that could support the immediate fitting of replacement teeth. This treatment is attractive to those with loose dentures or those in need of full upper and/or lower restorations. With the All-on-4 dental implants procedure, qualified patients receive just four dental implants and a full set of new upper or lower replacement teeth in just one appointment. This usually able to be done without dental bone grafts.  The real attraction to the all on 4 dental implants procedure is how quickly permanent dental implants can be placed. This allows patients the ability to leave the same day with a denture that is fixed in place and stabilized by the dental implants.

Traditionally, the  approach to restoring a full arch of teeth (either upper or lower) usually involved dental bone grafts, six or more dental implants, and as much as 18 months of treatment. In that time, the patient would be wearing an interim denture while the dental bone grafts and dental implants heal and integrate into the bone. This can be very expensive, time consuming, and uncomfortable for a patient to continuously go back for treatment.

What Appointments are Needed for All On 4 Dental Implants?

The All on 4 Dental Implants procedure consists of the following visits:

Initial Visit(s) – The initial visit(s) for the all on 4 dental implants procedure is necessary for the dentist to do a proper treatment plan for you. These visits will include gathering pertinent medical history, needed X-rays, dental impressions, photos, and a CAT Scan. The dentist will then be able to review all the information with the patient and develop the proper course of treatment.

Actual All On 4 Dental Implants Procedure Visit – At this visit the patient will undergo the procedure for placement of the 4 dental implants. Following placement of

All On 4 Dental Implants Marielaina Perrone DDS

All On 4 Dental Implants Can Transform Your Smile!

the dental implants, the dentist will place the denture in and the patient will leave in the afternoon with a beautiful set of fixed, functional teeth.

Follow-up Appointments - The patient will need to return to the dentist for occasional dental examinations over the next several days, weeks, and months to ensure comfort and fit. In about 6 months, the patient will return for a final set of dentures. The reason for the 6 month wait is to give the tissues in the mouth time to heal properly, correct anything the patient wishes to change, and to allow the implants to properly integrate into the bone.

Conclusion on All on 4 Dental Implants

More than 100 million people in the United States alone are missing between 11 and 15 of their permanent adult teeth. By the age of 60, almost 70% of these people are completely without teeth and in desperate need of complete oral rehabilitation. This is where the all on 4 dental implants procedure comes in and is able to restore people’s teeth and change their outlook on life.

 

© 2012, Marielaina Perrone DDS. All rights reserved. Henderson Dental Implants

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Reasons to hire a dental virtual assistant as an adjunct to your practice:

 

 

1) Dental virtual assistants are independent contractors who are NOT on your payroll.  They work from their own location using their own phones, computers and faxes to get your job done.
2) Dental virtual assistants (DVA's) can answer phones when you are opened or closed.

 

 

3) DVA's schedule appontiments and keep your schedule full.
4) DVA's work on recalls and outstanding treatment plans.

 

5) DVA's verify dental insurance for your practices.
6) DVA's work on outstanding insurance claims that are over 30 days old.
7) DVA's figure out copays for your patients.

 

 

8) DVA's submit claims electronically with all necessary attachments and narratives.                                                             

 

 

9) DVA's post insurance payments to your account and do any necessary PPO adjustments.

10) DVA's deposit your insurance checks for you directly into your account using a remote capture deposit scanner.  Your money is available to you the very next day.

 

11) DVA's send out billing statements and work on collections for your practice.

 


12) DVA's write newsletters and blogs for your practice.  In addition to regular blogs, VA's represent your office by doing video blogs for your practice.
 

 

13) DVA's post and manage all of your social media sites such as Facebook, Twitter, Youtube, LinkedIn, Pinterest and Google+.  These things give your practice better visiblilty on the internet.

 

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Aesthetic Dentistry MENA Awards 2012

 

Only 7 Days Left!

Closing date for all entries: 20th December, 2012

 

As one innovative step in the Middle East the Aesthetic Dentistry MENA Awards 2012 aim to focus the public attention on the quality and the level of dentistry in the region for the well - being of the patients.

 

Submit your clinical case and be the Winner!

 

Be a part of this Premier Event for Professionals!

 

Website: http://www.cappmea.com/awards2012/

Online Case Submission: http://www.cappmea.com/awards2012/online.html

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Dental Marketing for 2013 and beyond...

Dental marketing near the end of the year slows down for most dentists. This gives many of you time to look back on the year and evaluate your practice as well as prepare for 2013. As you get ready to close down your practice for the holidays and the year take time to evaluate these top business metrics. These key dental metrics are critical measures of not just the amount of money coming in, but the sustainability and longevity of your practice.

Dental Marketing Checklist for 2012


Dental Marketing year end review

#1 Patient Loyalty

- A great indicator of patient loyalty is not only repeat visit, but a recommendation or referral. Go through your list of “new” patients this past year and track their source, all those that you would considered a referral break them into “from a colleague” or a “from a patient”. Did you happen to reward those patients for their referral? Rewarding patients is critical for building a culture of referrals. Likewise, the holiday season is a great time to thank them again with a simple card or phone call. If a referral is the true sign of excellent customer service then the lack therefore is a warning sign that your practice might be suffering long-term.
Action Plan:
Plan a survey for next year’s Q1 to evaluate your patients response to your service. Opening the door to patient doctor communication will be a critical step for growth in 2013.

# 2 Recall -

Go through your recall data for 2012 and 2011 and evaluate the # of patients that either you failed to contact in 2012 or those that failed to make an appointment. Business from your current patients is 10x cheaper than getting new patients therefore make an actionable and measurable plan to contact and reactivate these patients in 2013 and your business will grow.
Action Plan:
Here I have to give a call out to PracticeMojo. Recall often a time consuming proposition for dental offices, yet the benefits and cost of recall compared to acquisition make it the best choice to grow your practice this next year. PracticeMojo automated recall is backed with over 40 years experience. They’ll use email, text and postcards to recall your patients. PracticeMojo is the only software that reads, evaluates and plans around your recall data.

# 3 Communication

- Determine how you are currently contacting your patients. Are you using emails, texts, or phone calls? Once you do this compare these numbers against how many cell phone numbers and email addresses you have on file. What are you doing to contact the people you don't have cell phones or emails for? Are you planning to accommodate all your patients?
Action Plan:
Contacting all of your patients is a two step process, #1 plan to use postcards for recall to contact those past due and really past die patients that either don't have a cell phone number or email address. #2 Flag accounts that are information missing and make sure you ask for their information next time they come in.

# 4 Online Reviews

- Evaluating your online reputation (although not the best way to get new patients) is a necessary step. Many of your new patients will use search engines like Google, Yahoo, and Bing to search for reviews on your practice. In the event of a negative review on a traditional review site there is nothing you can do but dispute it. However PracticeMojo reviews not only allow you to add reviews to Google, Yelp, Yellowpages and more, but they also allow you to control which reviews are visible on your website and or Facebook page. Giving you more autonomy when it comes to reviews, allows you to better manage and control your online reputation.
Action Plan:
Sign up for PracticeMojo in 2013

#5 Campaigns

- As a last step layout your 2013 dental marketing campaign plan. Knowing what campaigns you will launch and when will help you in determining the proper dental marketing budget for the coming year. For reference PracticeMojo is only $179/month and includes unlimited emails, texts and 100 free postcards every month. PracticeMojo is backed by over 40 years of dental marketing experience. They are developed campaigns for all the most effective dental marketing strategies including recall, reactivation, referrals, welcome, benefit reminders, holidays and more.
Action Plan:
Build out a 2013 calendar and make each dental marketing event with the estimated cost and plan on how you’ll reach the maximum number of patients for each campaign or call PracticeMojo to learn more 800.556.2580.
PracticeMojo Facebook Solution
When you’re done with this list go to PracticeMojo.com or call 800.556.2580 to learn more about PracticeMojo, despite your best efforts (even if you had a great year) PracticeMojo does all this and more, more effectively, cheaper and faster. Starting at only $179/ month PracticeMojo will take care of all your patient loyalty, recall, reactivation, online reputation, as well as effective campaigns to attract new and current patients. Plus till the end of the year PracticeMojo is offering everyone who signs up before 12/31/12 1200 FREE printed and mailed postcard with every PracticeMojo subscription. that’s 100 FREE printed and mailed postcards every month all year long. That’s a straight forward great deal. Plus there are no contracts, no setup fees, no hassles - just the way it should be.

Call to learn more or get started 800.556.2580

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How to Keep Patients Coming Back

In this economy, loyalty is something which is extremely invaluable Marketing your practice. to new prospects can cost you thousands of dollars and you’re not even very sure about the payoff with the lowered consumer spending. You may be able to gather a lot of people who are interested in your services but they may not have enough resources to schedule an appointment. In this case, all of the money which you’ve funneled into your advertising campaign will be all for naught. For this reason, it is wiser to rely on repeat patients. Here are some ways to continue to capture the hearts of your patients:

A smile brightens everything.

 

People keep going back to businesses which treat them nicely. Naturally, your patients will not be very forthcoming to your front office worker who always sounds cranky on the phone and seems very intimidating in person. On the other hand, if your staff is very accommodating, helpful and warm, this will do a lot in keeping your existing patients.

 

Goody bags for adults.

 

You certainly do not have to purchase a very expensive gift in order to appease your patients. A simple loot bag containing a toothbrush and dental floss will go a long way in putting a smile on your patients’ faces. It’s above and beyond the items they receive. Cliché as it may seem, it’s the thought that actually counts.

 

Set a friendly atmosphere for your patients when they’re in the chair.

 

Your patients aren’t actually feeling so comfortable when they are in the chair and they have to open their mouths while you stick sharp, metal objects in your mouth. If the thought of pain is not enough to make them feel uneasy, hygienists talking about their boss rudely behind his or her back or dentists complaining about their work load won’t make things any easier.

 

Be more intuitive.

 

In an effort to make your patients more comfortable, it helps to take note of their physical cues. When you’re doing a routine dental procedure to something more complicated like oral surgery, your patients won’t be able to signal that easily that they need to gargle or drink water. And if you aren’t attentive enough, a simple procedure could become excruciating for a patient. For this reason, it pays to be intuitive and take note of your patients’ gestures especially when they are in a compromised position to ensure your patient’s convenience.

 

 

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You know that your  dental website is an excellent tool for marketing your practice. But do you know exactly how it does that? The problem with most dentists is that they join the entire dental website bandwagon solely because they know a friend who swears that having internet visibility turned his business upside down.

 

 Searching Locally

According to a recent study, the majority of internet users makes use of the World Wide Web in order to scour the cyberspace for businesses which are found within their community. This is a trend is very unlikely to die especially with search engine giants like Google giving a lot of incentive for local businesses to have a Google Places listing and, furthermore, making it easy for searchers to find local businesses simply by inserting a place modifier in their queries. Since you’re a local business, then you need to tap into this right away.

 

How to Get Connected With Prospects

 

There are a number of ways that you can ensure that your dental website is getting to your local prospects. Here are just a few of the ways:

 

1. Get a Google Places listing.

 

If you’ve ever made a search which included a specific name of a place, then you’re familiar with the links that show up on top of the organic search results and next to the map with corresponding flags. Those are listings for Google Places. Owing to the fact that they show up before traditional results, having a Places listing will help you land on the first page of the search engine results pages minus all that much work involved with traditional searches. In order to activate your Google Places listing though, Google may have to call your office phone but the entire process is rather straightforward.

 

2. Have a Facebook page for your practice,

 

One thing which social media websites are known for is their ability to connect users. This is exactly the reason for why old friends and long lost family members are able to connect with each other through this platform. So why not leverage the power of social media in order to promote your practice to people living within your community? Not only will it be very easy for you to find prospects and existing patients through Facebook, you can post insightful and helpful daily tips which can help filter traffic from this social networking site to your actual dental website. 

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Why Are My Teeth So Sensitive?
Sensitive teeth is one of the most common complaints by dental patients. Exposed dentin is the likely reason that your teeth are overly sensitive. Dentin is the tissue that makes up the core of each tooth. Dentin is covered by a protective coating of enamel. When this enamel wears away or decays, the dentin becomes exposed and receptive to sensations, including pain. Dentin exposure and sensitivity also occur when roots are exposed due to gum recession.

 

To read more about sensitive teeth you can find the complete article here: Why Are My Teeth So Sensitive?

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I Love My Dentist Awards 2012

For third time “I LOVE My Dentist Awards” present the fantastic opportunity for dentists to show how remarkable they are. It will take only a minute for your patients to reward your great work and to recognize your exceptional individuals and skills. Send them the link and ask them to vote for you.

Closing date of the nominations is February 28th, 2013.

More information find on “I LOVE My Dentist Awards 2012”.

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Discover the Master’s secrets and Dubai’s superlatives.
For the total of 9 days the Grossvenor House (Dubai, UAE) will host the TribuneCME’s course Clinical Master Program in Aesthetic and Restorative Dentistry, organized by CAPP.
The program includes two sessions in January and April, 2013 and will cover the following topics:

Session I: 10 - 14 January 2013 (5 days)

Direct/Indirect composite Artistry in the Anterior Segment

Direct/Indirect composite Artistry in the Posterior Segment

Photography and shade analysis

Clinical Masters: Didier Dietschi, Francesco Mangani, Panos Bazos

 

Session II: 24 - 27 April 2013 (4 days)

Full coverage Anterior/Posterior Restoration

Partial coverage Anterior/Posterior Restoration, Ceramic Restoration

Clinical Masters: Mauro Fradeani, Urs Brodbeck

 

Also included are live patient treatment and hands-on workshops in each session and online learning and mentoring. Participants will be certified for passing the theoretical and practical examination with 100 C.E. credits.

 

CAPP FZ is an ADA CERP recognized provider.

 

For full program, certification and registration details visit www.cappmea.com/tribunecme

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Why Your Dental Marketing Online Reputation Matters

Why does dental marketing online matter so much? Simply put, your patients are relying more and more on the Internet and search engines as a way of researching for a new dentists. They consult online reviews and social media sites before committing to a new practice or elective services—and they keep their eyes open for any potential online complaints or negative reviews.

If an online search turns up only positive information about your practice, that is great news. Sadly, not all business owners can say that all of their practice’s ratings and reviews are positive. With traditional reviews systems negative reviews and unwanted listings can come from any number of sources—real patients, business rivals, and frustrated employees—and their veracity matters very little. If your practice is associated with negative online listings, you can bet that it will lead to decreased new patients, lost current patients, and overall embarrassment. 

That’s why so many practices are trusting PracticeMojo dental marketing to handled their online reviews and ratings. PracticeMojo utilizes a 3 point system for dental marketing and online reputation management.

  • Surveys – If you are new to online reviews, you’ll want to start by gathering patient feedback with our surveys. PracticeMojo surveys allow your patients to give valuable feedback about their visits that is only visible to you and your staff.  Doing so, gives your office the ability to start gathering patient feedback via surveys and then switch to online reviews once you are confident the reviews will be as good as you hoped.
  • Online Reviews (via RateADentist.com) – You’ll love our online reviews because you get to decide if you want to share the patient reviews on your website or Facebook page after you’ve seen them.  Your patients will love it because it doesn’t require an account or log-in credentials to leave feedback, which also increases response rates.  Plus, posting reviews on Rateadentist.com, your own website and your Facebook page help promote your practice in Google search. 
  • Direct Reviews – If you want the most visible reviews, that with help the most with your SEO and Page Rank, we can direct your patients directly to any site you would like to collect reviews. We can link your patients to Google, Yelp, Yahoo and many more review sites to leave ratings. These targeted reviews, along with the rateadentist.com reviews combined with the directory listing information and the keywords on your website will help it show up much more prominently in search results.

Are reviews the most important factor in my dental marketing plan?

No. Recall is the engine for a highly productive practice and for generating new patient referrals. Imagine your dental marketing as a car. Because PracticeMojo has over 40 years experience in dental marketing, we know that the engine of this car is recall. It brings patients to your practice, and drives your practice forward achieving new and higher goals. Recall, remains the #1 way for dental practices to acquire, reactivate and retain patients. Demandforce doesn’t reach past due hygiene patients – period.

At PracticeMojo, we know recall. We also know and utilize other popular marketing channels. Social media, reviews, surveys, newsletters, phone calls, and other dental marketing channels are all great ways to also drive your practice forward. These marketing methods make up the wheels, battery, steering wheel and other key components that make your car a reliable machine.

No other service was designed and executed with dentists in mind.  They may have shinier racing stripes and performance rims but those are not essential for making your practice more productive and more profitable. You need a service with a high performance engine (recall) and that ensures the other elements are in balance (online reviews, social marketing, newsletters, etc.) is key to a successful dental practice marketing strategy – That is PracticeMojo.

Call 800.556.2580 for a FREE 10 minute demo

mention the SmartPractice Blog

PracticeMojo Dental Marketing

Learn More
or call 800.522.0800 to speak with a dental website and online marketing specialist.

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Your dental website is the face of your practice online. It’s where your patients and prospects head to when they’re ready to find out about various dental services with the future intentions of availing of them. For this reason, your dental site should be filled with content that is geared towards converting visitors into paying prospects. To do just that, here are some of the tried and tested methods of producing great content:

 

1. Choose your words.

 

While you may have learned various dental jargon in school, it’s time to reserve those highfaluting terms for when you’re publishing a research or speaking to professionals who are in the same field as you are. But if your aim is to convert visitors into paying patients, you need to engage them at their level. Use words that are easy to understand but also veer away from using slang or embarrassingly basic terms reserved for third graders.

 

2.  Focus on them.

 

One of the most common mistakes that dentists commit when trying to promote their practice online is that they overly promote that they come off as obnoxious and self-obsessed. While the entire reason for marketing is to blow your horn, you should also reserve some of the praises for your prospects. Talk about how much you care for your patients and how your patients deserve nothing but the best kind of dental care.

 

One neat trick that seasoned copywriters turn to all the time is to substitute “we” with “you”. For instance, instead of saying “we have the most competent dentists in town”, say instead “you deserve the best dentists in town”.

 

3. Streamline your content.

 

While there are people who visit your website with no specific agenda in mind except to look and read around, know that the most important people who do click on your website are the ones who have already made up their mind to avail of your services. Maybe they’re just looking for your contact information or more information about the treatment they wish to avail of. To make things easier for them, giving them more incentive to convert, streamline the content found on your page. This is done by conspicuously placing well-labeled links at the top of your webpage.

 

4.  Make your content easy to read.

Instead of presenting a ten-paragraph article with kilometric sentences on your website, opt for something more readable. Incorporate bullets and number your points. Make sure to have a subheading if you’re going to present new information. This way, your visitors can easily skim through the article and still absorb the things that you want them to know.

 

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DIAGNOSIS AND TREATMENT PLANNING IN FIXED PARTIAL DENTURES

 

Introduction

-         Fixed prosthodontic treatment can offer exceptional satisfaction for both patient and the dentist.

-         Fixed prosthodontics can transform an unhealthy, unattractive dentition with poor function into a comfortable, healthy occlusion capable of giving years of further service while greatly enhancing esthetics.

-         To achieve success, requires meticulous attention to every detail from initial patient interview through the active treatment phases to a planned schedule of follow-up care.

-         Problems encountered during treatment can often be traced to errors and omissions during history taking and initial examination.

-         Diagnosis: It is the examination of the physical state, evaluation of mental or psychological makeup and understanding the needs of each patient to ensure a predictable result.

-         Treatment planning: It means developing a course of action that encompasses the ramifications and sequelae of treatment to serve the patient’s needs.

Chief Complaint:

            It should be recorded in patients own words. The accuracy and significance of patient’s primary reason /reasons should be analyzed first. This will reveal problems and conditions of which the patient is often unaware.

History:

            A patient’s history should include all necessary information concerning the reasons for seeking treatment, along with any personal details and past medical and dental experiences that are pertinent. A screening questionnaire is useful for history taking.

Medical History:

            An accurate and current general medical history should include any medication the patient is taking as well as all relevant medical conditions.

a)     Any disorders that necessitate the use of antibiotic premedication, any use of steroids or anticoagulants and any previous allergic responses to medication or dental materials should be recorded.

b)     Any conditions affecting the treatment plan e.g.: various radiation therapy, haemorrahgic disorders etc. should be recorded.

c)     Possible risk factors to the dentist and auxiliary personnel, e.g. carriers of Hepatitis B, Aids or Syphilis are recorded so that adequate measures can be followed when treating known carriers.

Dental History:

            Periodontal, restorative and endodontic history are first noted.

Orthodontic history should be an integral part of the assessment of a prosthodontic dentition. Occlusal adjustment may be needed to promote long term positional stability of the teeth and reduce or eliminate parafunctional activity. Restorative treatment can often be simplified by minor tooth movement. When a patient is contemplating orthodontic treatment, much time can often be saved if minor tooth movement for restorative reasons is incorporated from the start.

TMJ dysfunction history

            A history of pain or clicking in the temporomandibular joints or neuromuscular symptoms, such as tenderness to palpation, may be due to TMJ dysfunction which should be treated before fixed prosthodontic treatment begins.


EXTRAORAL EXAMINATION

            Cervical lymph nodes, TMJ and muscles of mastication are palpated.

Temporomandibular joints:

            The TMJ is palpated bilaterally just anterior to the auricular tragic while having the patient open and close his lower jaw.

Tenderness, clicking or pain on movement is noted. Maximum jaw opening less than 40mm indicates jaw restriction, because the average opening is greater than 50mm. Any deviation from the midline is also recorded. Maximum lateral movement can be measured (normal is about 12mm).

Muscles of mastication

            A brief palpation of masseter, temporalis, medial pterygoid, lateral pteregoid, trapezius and sternocleido mastoid muscles may reveal tenderness. The patient may demonstrate limited opening due to spasm of the masseter or temporalis, muscle.

Lips:

Next, the patient is observed for tooth exposure during normal and exaggerated smiling. This may be critical in treatment planning and particularly for margin placement of metal-ceramic crowns.

INTRAORAL EXAMINATION

-         First the patient’s general oral hygiene is observed.

-          The presence or absence of inflammation should be noted along with gingival architecture and stippling. The existence of pockets should be entered in the record and their location and depth chartered.

-          The presence and amount of tooth mobility should be recorded with special attention paid to any relationship with occlusal prematurities and to potential abutment teeth.

-          Check for a band of attached gingiva around all the teeth, particularly around teeth to be restored with crowns. Mandibular 3rd molars frequently do not have attached gingiva around the distal segment (30% to 60% of cases).

-          The presence and location of caries is noted. The amount and location of caries, coupled with an evaluation of plaque retention, can offer some prognosis for new restorations that will be placed. It will also help the preparation designs to be used.

-          Finally an evaluation should be made of the occlusion. The amount of slide between the retruded position and the position of maximum intercuspation should be noted. Non-working interferences if present, should be evaluated. The presence or absence of simultaneous contact on both sides of the mouth should be observed.

DIAGNOSTIC CASTS

            Articulated diagnostic casts are essential in planning fixed prosthodontic treatment. They provide critical information not directly available during the clinical examination, static and dynamic relationships of the teeth can be examined without interference from protective neuromuscular reflexes. They also reveal those aspects of occlusion not detectable within the confines of the mouth.

            To accomplish their intended goal, they must be accurate reproductions of the maxillary and mandibular arches made from distortion free alginate impressions. (The casts should contain no bubbles as a result of faulty pouring, nor positive nodules on the occlusal surfaces ensuing from air entrapment during the making of the impression).

            The diagnostic casts should be mounted on a semiadjustable articulator with a face bow. By the use of lateral interocclusal records or check bites, a reasonably accurate simulation of jaw movements will be possible. It is important that the mandibular cast be set in a relationship determined by the patient’s optimum condylar position (centric relation position).

Advantages of diagnostic casts:

1)     For diagnosing problems and arriving at a treatment plan.

2)      Allow an unobstructed view of the edentulous spaces and an accurate assessment of the span length, as well as occlusogingival dimension.

3)      Curvature of the arch in the edentulous region can be determined so that it will be possible to predict whether the pontic/pontics will act as a lever arm on the abutment teeth.

4)     Length of the abutment teeth can be accurately gauged to determine which preparation designs will provide adequate retention and resistance.

5)     The true inclination of the abutment teeth will also became evident, so that the problems in a common path of insertion can be anticipated.

6)     Mesiodistal drifting, rotation and faciolingual displacement of prospective abutment teeth can be clearly seen.

7)     A thorough evaluation of wear facets – their number, size and location is possible.

8)     Discrepancies in the occlusal plane become very apparent on the articulated casts.

9)     Occlusal discrepancies can be evaluated and the presence of centric prematurities or excursive interferences can be determined.

10)   Teeth that have supraerupted into the opposing edentulous spaces are easily spotted and the amount of correction needed can be determined.

11)   Diagnostic wax-up can be carried out in situations calling for the use of pontics which are wider or narrower than the teeth that would normally occupy the edentulous space.

Full-mouth Radiographs

            Radiographs provide the information to help correlate all the facts that have been collected in listening to the patient, examining the mouth and evaluating the diagnostic casts.

-         Radiographs should be examined carefully for signs of caries, both on unrestored proximal surfaces and recurring around previous restorations.

-         The presence of periapical lesions, as well as the existence and quality of previous endodontic treatments, should be noted.

-         General alveolar bone levels, with particular emphasis on prospective abutment teeth should be observed.

-         The crown-root ratio of abutment teeth can be calculated. The length, configuration and direction of these roots should also be examined.

-         Any widening of periodontal ligament should be correlated with occlusal prematurities or occlusal trauma.

-         Any evaluation of the thickness of cortical plate of bone around the teeth and of the bone trabeculae can be made.

-         The presence of retained root tips or other pathosis in the edentulous areas should be recorded.

Vitality Testing

            Prior to any restorative treatment, pulpal health must be assessed, usually by measuring the response to percussion and thermal and electrical stimulation. A diagnosis of non-vitality can be confirmed by preparing a test cavity before the administration of local anesthetic.


SELECTION OF AN ARTICULATOR

            A distinction must be made between mounting for diagnosis and mounting for treatment. The attachment of casts to an articulator for diagnosis will be done with the condyles in a centric relation position. Also when the casts are articulated for restoration of a significant portion of occlusion, it may also be done with condyles in centric relation position. Mounting casts for restoration of only a small part of occlusion will be done with teeth in a portion of maximum intercuspation.

            Articulators vary widely in the accuracy with which they reproduce the movements of the mandible.

1)     At the lower end of scale is a non-adjustable articulator. It is usually a small instrument that is capable of only a hinge opening. The distance between the teeth and the axis of rotation on the small instrument is considerably shorter than in the skull with a resultant loss of accuracy. Drastic differences between the radius of closure on the articulator and in the patient’s mouth can affect the placement of morphologic featuers such as cusps, ridges and grooves on the occlusal surface of the teeth being restored.

2)     A semi-adjustable articulator is an instrument whose larger size allows a close approximation of anatomic distance between the axis of rotation and the teeth. If the casts are mounted with a facebow using no more than an approximate transverse horizontal axis, the radius of movement produced on the articulator will reproduce the arc of closure with relative accuracy and any resulting error will be slight. The semiadjustable articulator reproduces the direction and endpoint, but not the intermediate track of some condylar movements. Inter condylar distances are not totally adjustable on semiadjustable articulators. They can be adjusted to small, medium and large configurations. This type of articulator can be used for the fabrication of most single units and fixed partial dentures.

3)     A fully adjustable articulator is designed to reproduce the entire character of border movements, including immediate and progressive lateral translation, and the curvature and direction on condylar inclination. Intercondylar distance is completely adjustable. Since this instrument is very expensive and demands high degree of skill and time, it is used primarily for extensive treatment, requiring the reconstruction of an entire occlusion.

            (To set the condylar inclinations on a semiadjustable instrument, interocclusal records or check bites are used, when the interocclusal record is removed from an arcon articulator, and the teeth are closed together, the condylar inclination will remain the same. However, when the teeth are closed on a non-arcon articulator, the condylar inclination changes, becoming less steep).

            Arcon articulators are more widely used because of their accuracy and the ease with which they disassemble to facilitate the occlusal waxing required for cast restorations. This feature makes this type of articulator (arcon) more difficult for arranging denture teeth. The centric position is less easily maintained when occlusion on all of the posterior teeth is being manipulated. Therefore the non-arcon instrument has been more popular for the fabrication of complete dentures.

Locating the transverse hinge axis

            To achieve the highest possible degree of accuracy from an articulator, the casts mounted on it should be closing around an axis of rotation that is as close as possible to the transverse horizontal axis of the patient’s mandible.

A)    The most accurate way to determine the hinge axis is by the “trial and error” method developed by McCollum and Stuart in 1921 (using a kinematic face bow).

B)    Arbitrary face bows can also used. But they must have an acceptable accuracy. Caliper style ear face bows possess a relatively high degree of accuracy with 75% of the axes located by it falling within 6mm of the true hinge axis. These face bows are designed to be self centering, so that little time is wasted in centering the bite fork and adjusting individual side arms.

TREATMENT PLANNING FOR SINGLE TOOTH RESTORATIONS

            The most common question arising in treatment planning for single tooth restorations is than in what circumstances should cemented restorations made from cast metal or ceramic be used instead of amalgam or composite resin restorations. The selection of the material and design of the restoration is based on several factors:

  1. Destruction of tooth structure: If the amount of destruction previously suffered by the tooth is such that the remaining tooth structure must gain strength and protection from the restoration, cast metal or ceramic is indicated over amalgam or composite resin.
  2. Plaque control: The use of cemented restoration demands the institution and maintenance of good plaque-control program to increase the changes for success of the restoration. Many teeth are seemingly prime candidates for cast metal or ceramic restorations, based solely on amount of tooth destruction that has previously occurred. However, when these teeth are evaluated from the oral environment, they may in fact be poor risks for cemented restorations.
  3. Retention: Full veneer crowns are unquestionably the most retentive. However, maximum retention is not nearly as important for single-tooth restorations as it is for fixed partial denture retainers. It does become a special concern for short teeth and removable partial denture abutments.

INTRA CORONAL RESTORATIONS

            When sufficient coronal tooth structure exists to retain and protect a restoration under the anticipated stresses of mastication, an intracoronal restoration can be employed. Here the restoration itself is dependent on the strength of the remaining tooth structure for structural integrity.

a)     Glass ionomer:

i)                   In small lesions where extension can be kept minimal.

ii)                Useful for restoring Class 5 lesions caused by erosion or abrasion.

iii)              Also employed for incipient lesions on the proximal surfaces of posterior teeth by the use of “tunnel” preparation which leaves the marginal ridge intact.

iv)              Very useful for the restoration of root caries in geriatric and periodontal patients.

v)                 Serves as an interim treatment restoration to assist in the control of a mouth with rampant caries.

b)     Composite resin

i)                   In minor to moderate-lesions in esthetically critical areas.

ii)                Due to polymerization shrinkage and insufficient abrasion resistance, its use on posteriors should be restricted to small occlusal and mesio-occlusal restorations on first molars.

c)     Simple amalgam

i)                   Simple amalgam, without pins or other auxiliary retention is widely used for one-to-three-surface restoration of minor-to-moderate sized lesions in esthetically non-critical areas.

ii)                They are best used when more than half of coronal dentin is intact.

d)     Complex amalgam

i)                   Augmented by pins or other auxiliary means of retention, it can be used to restore teeth with moderate to severe lesions, in which less than half of the coronal dentin remains.

ii)                It can be used as a final restoration when a crown is contraindicated because of limited finances.

Ideally, however, a crown should be constructed over the pin retained amalgam, using it as a core or foundation restoration.

e)     Metal inlay

i)                   Minor to moderate lesions on teeth where the esthetic requirements are low can be restored with this restoration.

ii)                Pre-molars should have one intact marginal ridge to preserve structural integrity.

iii)              Additional bulk of the tooth structure found in a molar, permits the use of this type in a MOD configuration.

f)      MOD Inlay:

i)                   Can be used for restoring moderately large lesions on premolars and molars with intact facial and lingual surfaces.

ii)                It can accommodate a wide isthmus and up to one missing cusp on a molar.

iii)              Cannot be used as a retainer for fixed partial denture.

EXTRA CORONAL RESTORATIONS

            If insufficient tooth structure exists to retain the restoration within the crown of the tooth, an extracoronal restoration, or crown is needed.

a)     Partial veneer crown:

i)                   Leaves one or more axial surfaces unveneered.

ii)                It will provide moderate retention and can be used as a retainer for short span fixed partial dentures.

b)     Full metal crown:

i)                   To restore teeth with multiple defective axial surfaces or when less than half of coronal dentin remains.

ii)                Provides maximum use restricted to situations, where there are no esthetic requirements.

c)     Metal-ceramic crown

i)                   Provides maximum retention.

ii)                Combines full coverage with good cosmetic result.

d)     All-ceramic crown

i)                   Their use must be restricted to situations likely to produce low to moderate stress usually used for incisors.

e)     Ceramic veneer

i)                   Produces good cosmetic result on otherwise intact anterior teeth that are marred by severe staining or developmental defects restricted to facial surface of the tooth.


TREATMENT PLANNING FOR REPLACEMENT OF MISSING TEETH

            Several factors must be weighed when choosing the type of prosthesis to be used in any given situation. Important ones are:

a)     Biomechanical factors.

b)     Periodontal factors.

c)     Esthetics.

d)     Financial factors.

e)     Patient’s wishes.

Abutment Evaluation

-         Abutment teeth are called upon to withstand the forces normally directed to the missing teeth, in addition to those usually applied to the abutments.

-         Whenever possible an abutment should be a vital tooth. However, a tooth that has been endodontically treated which is asymptomatic with radiographic evidence of a good seal and complete obturation of the canal, can be used as an abutment. If the endodontically treated tooth does not have sound tooth structure, it must treated through the use of a dowel core, or a pin-retained amalgam or composite resin core.

-         Teeth that have been pulp capped in the process of preparing the tooth should not be used as FPD abutments unless they are endodontically treated.

-         The supporting tissues surrounding the abutment teeth must be healthy and free from inflammation before any prosthesis can be contemplated.

-         Normally, abutment teeth should not exhibit mobility, since they will be carrying an extra load.

The roots and their supporting tissues should be evaluated for 3 factors:

  1. Crown-root ratio.
  2. Root configuration.
  3. Periodontal ligament area.

1)     Crown root ratio

            It is a measure of the length of the tooth occlusal to the alveolar crest of bone compared with the length of the root embedded in the bone. As the level of the alveolar bone moves apically, the lever arm of that portion out of bone increases and the chance for harmful lateral force is increased.

-         The optimum crown-root-ratio for a tooth to be utilized as a fixed partial denture is 2:3 and a 1:1 ratio is the minimum acceptable under normal circumstances.

-         However, there are situations in which a crown-root-ratio greater than 1:1 (i.e. length of crown greater than length of the tooth) may be considered adequate. If the occlusion opposing a proposed fixed partial denture is comprised of artificial teeth, occlusal force will be diminished, with less stress on abutment teeth.

Studies by Klaffenbach in 1936 have shown that occlusal forces exerted against prosthetic appliances has been shown to be considerably less than that against natural teeth.

FPD against RPD à 26.0lb

FPD against FPD à 54.4 lb

FPD against natural teeth à 150.0lb


2)     Root configuration

-         Roots that are broader labiolingually are preferable to roots that are round in cross section.

-         Multirooted posterior teeth with widely separated roots will offer better periodontal support than roots that converge, fuse or generally present a conical configuration. The tooth with conical roots can be used as an abutment for a short span fixed partial denture if all other factors are optimal.

-         A single rooted tooth with evidence of irregular configurations or with some curvature in the apical third is preferable to the tooth that has a nearly perfect taper.

3)     Periodontal ligament area:

-         Larger teeth have greater surface area and are better able to bear added stress.

-         Kalkwarf in 1986 showed that millimeter per millimeter, the loss of periodontal support from root resorption is only 1/3 to ½ as critical as the loss of alveolar crestal bone.

-         Johnston et al in 1971 in their statement designated as “Ante’s law” said that the root surface area of the abutment teeth had to equal or surpass that of the teeth being replaced with pontics.

-         Fixed partial dentures with short pontic spans have a better prognosis than those with long spans. Failures with long span bridges have been attributed to leverage and torque than overload. Biomechanical factors and material failure play an important role in the failure for long span restorations.

-         There is evidence that teeth with poor periodontal support can serve successfully as fixed denture abutments in carefully selected cases. Nyman S, Lindhe in 1976 said that teeth with severe bone loss and marked mobility can be used as fixed partial denture and splint abutments. Elimination of mobility is not the goal in such cases, but to prevent further increase in mobility of that tooth. They said that this is possible in highly motivated patients who are proficient in plaque removal.


Biomechanical Considerations

            All fixed partial dentures, long or short spanned bend and flex.

-         Bending or deflection varies directly with the cube of the length and inversely with the cube of occlusogingival thickness of the pontic.

-         Compared with a fixed partial denture having a single tooth pontic span, a two tooth pontic span will bend 8 times as much. A three tooth pontic will bend 27 times as much as a single pontic.

-         A pontic with a given occlusogingival dimension will bend 8 times if the pontic thickness is halved. To minimize flexing caused by long/short spans, pontic designs with a greater occlusogingival dimension should be selected. The prosthesis may also be fabricated of an alloy with a higher yield strength, such as nickel-chromium.

-         The dislodging forces of a fixed partial denture retainer tend to act in a mesiodistal direction, as opposed to the more common buccolingual direction of forces on a single restoration. Preparations should be modified accordingly to produce greater resistance and structural durability. Multiple grooves, including some on buccal and lingual surfaces are commonly employed for this purpose.

-         Double abutments are sometimes used as a means of overcoming problems created by unfavourable crown-root ratios and long span. There are several criteria that must be met, if a secondary abutment is to strengthen the fixed partial denture.

a)     A secondary abutment must have atleast as much root surface area and as favourable a crown-root ratio as the primary abutment.

E.g.: A canine can be used as a secondary abutment to a first premolar primary abutment, but it would be unwise to use a lateral incisor as a secondary abutment to a canine primary abutment.

-         Arch curvature has its effects on the stresses occurring in a fixed partial denture. When the pontics lie outside the intraabutment axis line, the pontics act as a lever arm which can produce a torquing movement. This is a common problem in replacing all 4 maxillary incisors with a fixed partial denture. The best way to offset this torque is by gaining additional retention in the opposite direction of the lever arm. The secondary retention must be at a distance equal to the length of the lever arm from the interabutment axis.

-         E.g.: The first pre-molars some times are used as secondary abutments for maxillary four-pontic canine-to-canine FPD.

SPECIAL PROBLEMS

A)   Pier abutments: An edentulous space can occur on both sides of a tooth, creating a lone, freestanding pier abutment. Physiologic tooth movement, arch position of the abutments and a disparity in the retentive capacity of the retainers can make a rigid 5-unit fixed partial denture as a less than ideal plan of treatment.

-         It has been theorized that forces are transmitted to the terminal retainers as a result of the middle abutment acting as a fulcrum, causing failure of the weaker retainer.  However a photoelastic stress analysis study conducted by Standlee and Caputo in 1988 has shown that the prosthesis bends rather than rocking.

-         The retention on the smaller anterior tooth is usually less than that of the posterior tooth because of its smaller dimensions. The loosened casting will leak around the margin and caries is likely to become extensive before discovery.

-         The use of a non-rigid connector has been recommended to reduce this hazard. The movement in a non-rigid connector is enough to prevent the transfer of stresses from the segment being loaded to the rest of the FPD.

-         The most commonly used non-rigid design is a T shaped key that is attached to the pontic and a dove tail key way placed within a retainer.

-          The key way of the connector should be placed within the normal distal contours of the pier abutment and the key should be placed on the mesial side of the distal pontic.

B) Tilted Molar Abutments

            A common problem that occurs is the mandibular second molar abutment that has tilted mesially into the space formerly occupied by the first molar. There is further complication if 3rd molar is present. It will usually have drifted and tilted with the 2nd molar.

-         If the encroachment is slight, the problem can be remedied by restoring or recontouring the mesial surface of the third molar with an overtapered preparation on the second molar.

-         If the tilting is severe, other corrective measure will have to be followed. The treatment of choice is uprighting of the molar by orthodontic treatment. The third molar if present is often removed to facilitate the distal movement of the 2nd molar. After removal of the appliance, the teeth are prepared and a temporary FPD is fabricated to prevent post treatment relapse.

-         A proximal half crown can be used as a retainer on the distal abutment. This preparation design is a 3 ¼ crown that has been rotated 90°. It can be used only if the distal surface is untouched by caries.

-         A telescoping crown and coping can also be used as a retainer for the tilted molar. A full crown preparation with heavy reduction is made to follow the long axis of the tilted molar. An inner coping is made to fit the tooth preparation. The proximal half crown that will serve as the retainer for the FPD is fitted over the coping.

-         A non-rigid connector is another solution to the problem. A full crown preparation is done on the tilted molar, with its path of insertion parallel with the long axis. A box form is placed on the distal surface of the premolar to accommodate a keyway in the distal of the premolar crown.

C)    Canine Replacement Fpds

            This is a problem because often the canine lies outside the interabutment axis. The abutments are the lateral incisor, usually the weakest in the entire arch and the first premolar, the weakest posterior tooth. A FPD replacing  maxillary canine is subjected to more stress than that replacing a mandibular canine, since forces are transmitted outward on the maxillary arch. So the support from secondary abutments will have to be considered. An edentulous space created by the loss of a canine and any 2 contiguous teeth is better restored with a removable partial denture.

D)    Cantilever FPDs

            A cantilever FPD is one that has an abutment or abutments at one end only, with the other end of the pontic remaining unattached. This is a potentially destructive design with the lever arm created by the pontic.

-         Abutment teeth for cantilever FPDs should be evaluated for lengthy roots with a favourable configuration, good crown root ratios and long clinical crowns.

-         Generally, cantilever FPDs should replace only one tooth and have atleast 2 abutments.

-         A cantilever can be used for replacing a maxillary lateral incisor with canine as the abutment. There should be no occlusal contact on the pontic in either centric or lateral excursions.

-         A cantilever pontic can also be used to replace a missing 1st premolar with second premolar and 1st molar as abutment. The occlusal contact should be limited to the distal fossa on the 1st premolar pontic.

-         Cantilever FPDs can also be used to replace molars when there is no distal abutment present. Most commonly the 1st molar is replaced with the 2 premolars as abutments. The pontic should have maximum occlusogingival height, there should be light occlusal contact on the pontic with no contact in any excursions. Buccolingual width should be kept minimum and the pontic should resemble more of a premolar.


Conclusion

            The scope of fixed prosthodontic treatment can range from the restoration of a single tooth to the rehabilitation of the entire occlusion. Single teeth can be restored to full function and improvement in cosmetic effect can be achieved. Missing teeth can be replaced with fixed prosthesis that will improve patient comfort and masticatory ability, maintain the health and integrity of the dental arches, in many instances elevate the patient’s self image.

            It is also possible by the use of fixed restorations, to render supportive and long range corrective measures for the treatment of problems related to the temporomandibular joint and its neuromuscular system. On the other hand, with improper treatment of the occlusion it is possible to create disharmony and damage to the stomatognathic system.

Bibliography

1)     Kalkwarf K.L., Krejci R.F., Pao Y.C. : Effect of root resorption on periodontal support. J.P.D. 1986; 56: 317-319.

2)     Malone W.F.P., Koth D.L., Cavazos E. : Tylman’s theory of practice of fixed prosthodontics. 8th Ed., Ishiyaku publications, 1977.

3)     Markley M.R. : Broken-stress principle and design in fixed prosthesis. J.P.D., 1951; 1: 416-423.

4)     Reynolds J.M. : Abutment selection for fixed prosthodontics. J.P.D., 1968; 19: 483-488.

5)     Rosenstiel R.F., Land M.F., Fujimoto J. : Contemporary fixed prosthodontics. 1st Ed., Mosby Publications, 1988.

6)     Shillingburg H.T., Hobo S., Whisett L.D., Jacobi R., Brackett S.E. : Fundamentals of fixed prosthodontics, 3rd Ed., Quintessence Publication, 1997.

7)     Sutherland J.K., Holland G.A. : A photoelastic analysis of the stress distribution in bone supporting fixed partial denture of rigid and non-rigid designs. J.P.D., 1980; 44: 616-23.

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Dental Websites and SEO

Dental Websites & Online Dental Marketing Today


Dental websites & online dental marketing has revolutionized the dental marketing world in a way that a lot of practices are under prepared for. www.kelseygroup.com). Nearly all consumers (97 percent) now use online media when researching products or services in their local area, according to BIA/Kelsey’s (www.bia.com and
Dental SEO (search engine optimization) is the new yellow pages, but it’s more than that. It’s more effective, efficient and popular than the yellow pages ever was.So why are so many offices under utilizing this great new marketing channel? Leave a comment if i’m wrong, but I believe because of two reasons. 1. It’s complicated and hard to understand properly and 2. It’s ever changing and requires constant upkeep and maintenance. Before we go any further let’s take a break for a challenge and see just how your website SEO fairs...

Here’s the Challenge


Go to http://www.opensiteexplorer.org/ and enter your dental website address and then enter your 4 top competitors in your geographic area. Click over to the ‘Compare Link Metrics’ tab and see how your dental website SEO fairs in comparison to your competition. This report shows the key SEO metrics your dental website should be concerned with.

Surprised? Now I don’t expect you to understand completely what each one means or how it plays into your overall SEO score for any giving keywords (that’s a full-time job), but I do want to make the point that in terms of effective, efficient and proper SEO dental websites, the majority (you and perhaps your competitors) fall well short of proper guidelines for maximum online exposure and are losing to their competition on a daily basis.

And Here’s the Answer


Even if you already have a dental website, now is the time to make the switch to SmartPractice Dental Websites powered by Prosites. SmartPractice has teamed with Prosites, the leader in dental website design, to provide you with a perfect complement to your professional dental brand. Your new dental website will feature high-quality color themes and graphics, interactive features, built-in and ever upgrading search engine optimization, patient education content, HD quality videos and much more!

Built in Search Engine Optimization - built from the ground up

SmartPractice dental websites powered by ProSites integrates many of the most important search engine optimization techniques into every website we create. Other companies charge thousands for the onsite optimization included in our free SEO. While there are literally thousands of self-proclaimed "SEO experts" who make outlandish claims about their success at getting good rankings, most give little or no thought to creating "conversions." Rankings are nice, but that doesn't necessarily translate into new patients. Only new patients = new patients! Having a website that was designed to optimize conversions is key to generating new patients.

Free Upgrades - never a need to update

As the development team creates new features, enhancements, and page options, we like to roll them out as free upgrades for all members. Once released, you can apply these upgrades to your website with the click of a button. For example, when the HD quality dental video library was rolled out, our members were able to click the "Add Dental Videos" button, and their websites were instantly upgraded to include a collection of high-quality patient education videos (again, free of charge). Many competitors charge hundreds of dollars for their inferior quality videos. Our focus is keeping your website on the leading edge of technology and we are always looking for ways to provide you with free website enhancements.

Dental Websites


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or call 800.522.0800 to speak with a dental website and online marketing specialist.

Try Before You Buy


14-day free trial
No credit card required. No obligation. No risk.
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Dr Agravat Dental Clinic Ahmedabad India

Dr Bharat  Agravat Best Dental Clinic Ahmedabad India since 1999

Welcome to dr bharat agravat dental clinic in ahmedabad, painless dentistry and latest treatment with International standard.

Dental Clinic Facility: We maintain high standards of sterilization protocol. Ultra modern facilities like RVG Digital X-Ray, Dentascan by intra oral camera. Dental awareness oral care by Computer Dental Education Programmes, Wi-Fi, Music. Online appointments. Located at prime area in ahmedabad next to Pride hotel, Bodakdev, s. g. highway. Our clinics are designed for your comfort and our world class equipment is designed for your utmost care.

Dr bharat agravat expert in Cosmetic Dentistry like perfect smile design, teeth whitening, single sitting root canal, replacement of teeth by dental bridge or dental implant, laser oral surgery, wisdom tooth remove, gum disease, mobile tooth treatment, bleeding gum, foul smell, fixed denture. Dr. Bharat Agravat is an Empanel Dental Surgeon at ongc ahmedabad since 2007.please visit: www.drbharat.agravat.com/about-us.php

Special treatment provided: Dental Implants, Crown & Bridge, Painless Single sitting Root Canal Treatment, Cosmetic Dentistry, Smile makeover, perfect smile, Smile Makeover by Lamination, laser tooth whitening. Developing young & fresh profile of your face through reduction of skin folds at corner of mouth and rediscovering strength & confidence for chewing.

Treatment provided by Dental clinic:

Cosmetic treatment: dental Implants,Replacing missing teeth by bridge, Veeners, Fixed Ceramic Teeth, Reshaping & Contouring of teeth, Cosmetic Gum Surgery, Gum Contouring, Laser Assisted Periodontal Surgery, Single tooth replacement by implant, Implant supported full dentures, Gaps between teeth, Removal of cracks & dark lines from front surface, Whitening of old yellow teeth & Tobacco Damaged Teeth, removal of dark pigments from gums, Complete & Partial Dentures, Flexible Dentures, Tooth Jewellery, Midline Space Closure,  Zircon Metal Free Crowns,Smile design, Teeth whitening, Tooth colored restoration, Complete Dentures, Immediate Dentures, Partial Dentures, CAD-CAM crowns and bridges.

Conservative treatment: Diabetic & Cardiac Dental Care, Gum Treatment, Pyorrhoea, Bleeding Gums, Bad Breath, Mobile Teeth, Food Lodgment, Gum Swelling, Restoration Of fractured tooth, Oral prophylaxis, Scaling, Cleaning of the teeth, Treatment of Snoring while sleep.

Oral Surgical treatment : Painless and Fearless Wisdom Tooth Removal, Gum Flap surgery, Extractions: Wisdom Tooth Removal, Cyst Removal, Jaw fracture, Mandibular repositioning, Orthognathic surgery, Sinus lift, Ridge augmentation with bone grafting, Gingivectomy, Frenectomy, Apicectomy, tumor removal.

Child Dental Care :  Braces, Misaligned teeth, Irregular teeth, proclined teeth, Spacing between teeth, Anti-aging dental treatment, invisible braces, color braces, Ceramic braces, Sedation Dentistry (sleep while treatment).

Warranty: First time Dental Warranty for 5 to 25 years depending on treatments like Dental Implants, Crowns, Root Canal Treatment.

Offer:

Member ship package includes: Cleaning and polishing twice a year.Dental check-up unlimited year.5 – Digital X-ray.10% off on dental treatment.

Yearly membership Charges: 1) Rs. 9000 for 1 member. 2)  Rs. 1500 for 2 members. 3)  Rs. 2700 for 4 members.

Contact:

Dr Bharat Agravat Cosmetic Dental Implant Clinic.

UF-2, Mohini tower, B/S Pride Hotel, Near Judges cross road, s.g.highway,

Satellite, Bodakdev, Ahmedabad – 380054.Gujarat, India.

Phone No: (M) 9825763666 (O) 079-30089191, http://www.drbharat.agravat.com

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Our patients often ask, "Which is better for straightening my teeth - braces or Invisalign?" As with many answers to "either/or" questions in cosmetic dentistry, the answer isn't usually straightforward, since it depends on individual situations. However, once you understand the differences between braces and Invisalign, you and your dentist can decide which one is best.

Brace Yourself
You know the basics regarding braces: brackets, wires, occasional spacers and/or rubber bands, and regular appointments for tightening them. Once braces are removed, you might need to use a retainer at night to ensure your teeth remain in their desired positions.

There are certain circumstances when braces are recommended over Invisalign, such as when:

  • You need cylindrical tooth rotation/movement
  • Your bite needs to be significantly adjusted
  • Cosmetic dentistry requires root uprighting or vertical tooth movement (this is when one tooth is lower than other teeth, or is tilted, and needs to be lifted up).

 

Braces work best whenever a tooth needs to be "grabbed" and moved, or lifted, into a new position. This is especially common with cylindrical teeth, which are more difficult to grasp and lift.

Envision Invisalign
If you're like most Americans, your cosmetic dentistry needs have more to do with creating a picture-perfect smile. The Invisalign system treats crowding, spacing and overbites, making it a desirable option for most of our patients. The advantages of Invisalign over traditional braces include:

  • Popcorn, chewing gum, and PB&J's - no need to worry about what you eat because you remove the aligners when you eat and, replace them when you're finished (after brushing/flossing, of course).
  • They're clear - Out of sight, out of mind.
  • Say goodbye to retainers. The aligners are yours to keep. You have a whole series of aligners to ensure your teeth are able to be kept in their proper place.

 

About the Author

Dr. Steffany Mohan is the owner of Plaza Dental Group and is a leading dentist in Des Moines, Iowa. Dr. Mohan is an expert in implant, pediatric and cosmetic dentistry is Invisalign certified and has gained a reputation of excellence in the dentistry community.

 

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