Aside from giving tweens the space in the vastness of the internet to rant about their latest celebrity crush, is there anything that Facebook can offer your practice? You be it does and not just to individuals with dentistry-oriented careers but virtually to every business owner in the face of the planet. But how could this blue-themed website which is mostly used by teens and young adults help your practice?

Your Prospects’ Hangout Site

As of September 2012, Facebook has reached the one billion mark with regards to subscribers and the recent study has shown that almost half of the entire country makes use of the social media website. Compare that to only 7 percent of the population which tweets. If you put two and two together, it’s easy to figure out that majority of the people you want to sell your services to happen to be Facebook users. And because it’s your job to look for them and woo them, not the other way around, then it makes perfect sense that you become a Facebook user yourself.

You’re On Facebook, What Now?

So you’ve finally gotten round to having your own business page for your practice, how can you take advantage of all the social media goodness Facebook has in store? First thing’s first; you need friends and likes. Consider having a new set of business cards printed out with your practice’s Facebook link and then handing one out to every patient; the best people to start with are your existing patients.

Make sure that you have you place your complete contact information on your Facebook page. What use is getting prospects thrilled about your services when they have no way to contact you anyway because you forgot to type in your office phone number? Also include your operating hours and a link to your dental website in case they want to know more about the products and services you offer.

Start grabbing your Facebook friends’ attention by posting your latest gimmicks and offerings on your page. If you at least have a personal Facebook account, you very well know that your friends’ latest posts are reflected on your Newsfeed. This means that if you post a new status on your business page, that this status would go out to all of your friends’ newsfeeds. If your offer is enticing enough, you should be able to earn a decent number of clicks.   

If you’re just getting started with your online dental marketing campaign then there are four things that you simply cannot forego. The things listed in this article are arranged according to their importance. While you can do all of these things in one go it’s more preferable that you gain a solid footing on the first one before making your way through the list.

1. Dental

Your dental website must be two things – first, up-to-date and second, search engine optimized. Your website content must always be fresh and updated if you want to attract website visitors and search engine spiders. Your visitors will feel very unsure of your dental website if the last post was five years ago. At the same time, constantly updating your dental website will help ensure that it is search engine optimized. SEO is integral to your dental site’s online visibility and incoming traffic will depend on how well your website does in the rankings.

2. Dental Blog

Once you have your dental website up and running, you need to get started with your blog. Blogs are a huge help to your practice’s online visibility and because blog posts are considered news by Google, it’s also easier for your blog to rank higher in search engine results pages than traditional websites. The casual nature of this social media platform also allows you to communicate with your prospects in a more relaxed manner.

3. Google Places

Some people are against traditional organic searches contending that they do not need to make their dental website rank no. 1 in searches done all over the world when the only people they need to market their services to are those living in the same state as them. That is exactly what Google Places addresses. If you have a Google Places listing, whenever someone makes a local search for dentists, your listing may easily land on the first page of the SERPs.

4. Facebook Page

This social media giant has a billion users as of October 2012 and it’s no wonder why dentists are scrambling to have a personal and business account on Facebook. If you want to have paying patients, then you need to be where all the prospects are and start converting them there. Chances are that most of your prospects, and existing patients, have their own Facebook profiles. Use your status to drain traffic from your profile to your dental website.

Start

After 2 months of Treatment

End of Treatment

To learn more visit us at

ACADEMY OF FIXED ORTHODONTICS

www.drravikumar.in

Email :  orthocourse@drravikumar.in

Business growth and dental marketing has long been affiliated with acquiring new patients. Companies, and even perhaps your own, fall victim to shelling out hundreds and even thousands of dollars a month to acquire a new patients. I know of at least one company that chargers a dollar just to get a new patient email address. Just an email address! a lead, not even a paying patient! The fact is growing businesses tend to spend so much of their time and money acquiring new customers that they often overlook their best source of dental practice growth:retaining and growing their existing customer base.  

Fact: On average, 40% of patients ‘fall through the cracks’ every month.

Dental Recall Marketing: A Growth Story

If you pick up any basic business book one of the first things you’ll learn is that it is cheaper, easier, and more effective to retain current patients than it is to acquire new ones. In fact on average, if your practice can retain all of its patients by just one additional month, you can achieve an additional 3 percent of annual growth. If you can retain your patient base for four additional months, you can create double-digit growth–without adding a single new patient. What are you doing to retain the 40% of paying patients that are walking out of your practice each month?

How can you stop your patients falling through the cracks?

For more than 40 years SmartPractice has been committed to providing dental marketing services that create ‘Healthier Practices’.  In an effort to bring the very best technology and most effective recall system to our customers we’ve partnered with PracticeMojo.  PracticeMojo understands dental marketing. It is the culmination of a 20-year quest to bring dental practices a simple, inexpensive option that not only assists with patient communication, but revolutionizes the way you market your practice to current and prospective patients, all while saving you time, money and stress. 

By focusing its efforts on your existing patient base with their effective and proven dental marketing recall strategies, within days of starting PracticeMojo you’ll notice that your patients stop falling through the cracks, costs go down and revenue goes up.

Here’s the best part: There is no contract, no set-up fee, no hassle. Wait did you say no  contract? That’s right! We’re so confident that PracticeMojo will deliver results that we guarantee PracticeMojo every month! At anytime if your not satisfied, you can cancel. Try asking any other dental marketing company for monthly results with no contract! In fact not only is PracticeMojo is the most affordable solution, it is also the only one that was specially designed to target your current patients, reactive them, retain them, and generate referrals from them. See how PracticeMojo compares to the competition.

If you are interested in learning more how PracticeMojo can help your practice fill the gaps in your schedule and increase revenue, give a knowledgeable product specialist a call today!800.556.2580. 

About PracticeMojo
The PracticeMojo software was created by dental industry professionals who have more than 40 years of practice marketing expertise. It’s designed to help you retain, recruit and reactivate patients and improve their oral health IQ with communication via text, e-mail and postcards. We guarantee PracticeMojo will keep your schedule full every month. Plus, PracticeMojo will always be on time, never call in sick and never take a vacation.

Recently an email marketing services company conducted a poll of about 200 email marketers who stated that there will be an increased focus on video email in the next few years among small and medium sized businesses (SMBs).

Around 80% or roughly 160 of them said they're going to use it within a year. Here's why:

* 64% of them think they'll get a significant boost to conversion rates.
* Over 50% said that it will improve click-through rates and drive customers onto landing pages.
* Over 20% said that video emails can also reduce support and training costs
* On the flip side, only 4.7% of those polled saw no benefit.

These email marketers broke down the best uses of video email into the following categories:

* 29% said training courses use video email best
* 22% said product offers
* 19% said product demos were key
* 18% use it for customer testimonials.

TALK FUSION is an easy-to-use, affordable suite of video communications tools that includes video e-mail, video conferencing and coming next month; video newsletters.

Dear Dental Colleagues,

On November 09th 2012 at the 4th Dental-Facial Cosmetic International Conference will be conducted Getting the Outmost of Implantology In Daily Dental Practice/The Use Of RFA In Daily Implant Practice Hand-on Course by Dr. Wijnand Peter van der Schoor (The Netherlands).

The main course objectives:

•             Implant choice in relation to:

o             Surgical aspects and prevention of complications: bone quantity, bone quality, Implant stability

o             Complete implant placement procedure and hands-on workshop on Dummy Jaws

•             Unique objective and scientific way for testing the implant stability upon implant placement. The Use of RFA in daily Implant practice

o             RFA Technology

o             What is the ISQ

o             Manage implants at risk

o             Reduce treatment time

o             Treating higher risk patients and implants at risk

o             Clinical Cases

More information and contact:       

events@cappmea.com                                 M: +971502793711

www.cappmea.com/aesthetic2012

This year the Conference for Women in Dentistry is highlighting a lecture on Minimally Invasive Cosmetic Procedures for

the face: Botox and Fillers. The lecture is being presented by Melissa Lackey, DMD,MD. As dentist and specialists, I find

that having the ability to volumize the perioral area around the mouth results in much more aesthetically pleasing dental cases. The aging process both depletes volume in the lip, and the action of the depressor anguli oris which depresses the angle of the mouth creating "Marionette folds" are an important component of the lower zone of the face. As dental proffesionals we have the ability to enhance the outcome of our aesthetic dental cases and ultimately gain patient satisfaction.  I would like to hear the opinions of our dental colleagues on this subject!

Choosing between digital and computer radiography is an important decision for your practice but not always an easy one to make. I've put together a chart that outlines the features and benefits, as well as pros and cons, of both to help you decide which option is better suited for your practice based on your needs. How did you make the decision between digital and computer radiography? 

DentalVibe Dentists across the country are benefitting from our tremendous consumer awareness campaigns educating tens of millions of people each month about pain-free injections with DentalVibe!

Here's a sampling of our latest TV News appearances.

Click Video To Play

Dr. Bill Dorfman was featured on NBC News in a “Your Health” segment titled “LA Dentist Pioneers Tool for Painless Dental Work.” Dr. Dorfman explains how "DentalVibe enables him to give injections to his patients, and they don't feel anything."

Click Video To Play

DentalVibe Dentist, Dr. Aleksander Iofin was featured on FOX News Health in an in-office segment titled, "How to Make Your Dentist Visit Pain-free". Dr. Iofin mentions how he uses DentalVibe on every patient, and they are always fascinated by how they don't feel any pain.

Click Video To Play

DentalVibe Dentist, Dr. Eric Eby was featured on NBC News in an in-office segment titled, "New Device Blocks Pain From Shot.". When Dr. Eby asked his patient Andrew how he felt after he administered the injection, Andrew said, "I didn't feel a thing!"

To learn more about DentalVibe Injection Comfort System

Call 877-503-VIBE (8423) or Visit www.DentalVibe.com

Found this from SmartPractice the other day, what a funny video. What do you think? 

DentalVibe® presents "Sedation Dentistry: How Pain-Free Treatments Build Business and Fights Fear".

This White Paper helps dentist discover and learn more about how utilizing pain-free dental treatments with sedation dentistry can build their business and fight fears for patients.

Sedation and DentalVibe together create a powerful marketing message, and this new white paper teaches dentists how to ethically and profitably sound that message loud and clear.

The new white paper, Sedation Dentistry: How Pain-Free Treatment Builds Business & Fights Fear, can be downloaded free of charge. (PDF format). The document makes for an invaluable marketing and educational resource for dentists around the world.

This thorough, 13-page, full-color document offers a number of exciting features, including:

• Special Needs Patients Sedation Guide: DentalVibe’s new white paper looks at the special benefits of sedation as applied to particular groups of people living with disabilities. Learn when and why you should consider recommending a combination of sedation and DentalVibe to people with special needs, as well as children and other difficult-to-treat patient populations.
• The Origin of Sedation: The white paper also reveals the astonishing history of sedation dentistry and considers the legacy its benefactor left behind in the wake of his tragically ironic death.
• Agents and Modalities Explained: Dentists will learn more about when particular modalities and specific sedative agents are recommended for individual patient populations and procedures.
• Risk Analysis: Media scrutiny and headline-grabbing cases have created public misperception about the risks of sedation dentistry. The white paper addresses those risks and an ethical response for sedation dentists.
• The Gate Control Theory of Pain: Learn the science behind Melzack and Wall’s fascinating “Gate Control Theory of Pain,” the neurological principle that allows DentalVibe to completely block the pain signals caused by intra-oral injections.

The NYU College of Dentistry - Current Concepts in American Dentistry, Middle East Program starts October 11^th, 2012 in Abu Dhabi, UAE with three days session. We welcome the first speakers coming from New York University:

Dr. Cyril EVIAN– “Crown Lengthening Procedures and Resective Techniques for Esthetics and Treatment for Caries and Fractured Teeth”, “Treatment Decisions for Interdisciplinary”

Dr. Michael APA and Dr. Brian CHADROFF- Treatment Decisions for Interdisciplinary Challenges: Achieving Ultimate Aesthetics (Part I&II)

Dr. Philippe TARDIEU– “Introduction to Dental Photography and Management of Patient's Informations”

For more information and different options for Registration please contact events@cappmea.com

www.cappmea.com/nyu

One out of every two American adults aged 30 and over has periodontal disease, according to recent findings from the Centers for Disease Control and Prevention (CDC). A study titled estimates that 47.2 percent, or 64.7 million American adults, have mild, moderate or severe periodontitis, the more advanced form of periodontal disease. In adults over age 65, prevalence rates increase to 70.1 percent. This study is published in the Journal of Dental Research, the official publication of the International and American Associations for Dental Research.

Periodontal disease is a chronic inflammatory disease that affects the gum tissue and bone supporting the teeth, according to the American Academy of Periodontology (AAP). If left untreated, periodontal disease can lead to tooth loss. Research has also shown that periodontal disease is associated with other chronic inflammatory diseases, such as diabetes and cardiovascular disease. The AAP has worked closely with CDC since 2003 on periodontal disease surveillance.

The findings are based on data collected as part of CDC’s 2009-2010 National Health and Nutrition Examination Survey (NHANES), designed to assess the health and nutritional status of adults and children in the United States. The 2009-2010 NHANES included for the first time a full-mouth periodontal examination to assess for mild, moderate, or severe periodontitis, making it the most comprehensive survey of periodontal health ever conducted in the U.S. Researchers measured periodontitis because it is the most destructive form of periodontal disease. Gingivitis, the earliest stage of periodontal disease, was not assessed.

“This is the most accurate picture of periodontal disease in the U.S. adult population we have ever had,” said Dr. Pamela McCain President of the American Academy of Periodontology and a practicing periodontist in Aurora, Colorado. “For the first time, we now have a precise measure of the prevalence of periodontal disease, and can better understand the true severity and extent of periodontal disease in our country. The AAP values its collaboration with CDC to better understand the burden of periodontal disease in Americans.”

The findings also indicate disparities among certain segments of the U.S. population. Periodontal disease is higher in men than women (56.4 percent vs. 38.4 percent) and is highest in Mexican-Americans (66.7 percent) compared to other races. Other segments with high prevalence rates include current smokers (64.2 percent); those living below the federal poverty level (65.4 percent); and those with less than a high school education (66.9 percent).

As we know, the best treatment is prevention.  Patients should contact their local dentist or periodontist for a comprehensive examination.  It is never too early as the signs of disease often don't present themselves until the disease has become more advanced.

CARY FEUERMAN

PERIODONTAL ASSOCIATES

SOURCE:  American Academy of Periodontology

PHOTO CREDIT:  AAP

New York University College of Dentistry's - Linhart Continuing Dental Education Middle East Program 2012 - 2013 gives you the total of 201 CME Hours (accredited by the American Dental Association, HA-AD and DHA), cooperation for getting US Visa, opportunities for expanding  your knowledge and understanding of specific areas of dentistry, meeting the Dean of the NY University,  the world renewed and famous lectures and practitioners, facing the international culture and much more!

3 Weeks in New York,
2 Sessions in Abu Dhabi,
Certificate in Implantology, Periodontology, Prostodontology, Esthetic Dentistry.

www.cappmea.com/nyu

I just read a great article internal dental marketing. How can you increase case acceptance and increase billings? Internal dental marketing helps your practice learn how to do more with what you already have. 

Quit wasting time going out to look for new patients, when you're not getting the most out of the ones you already have.

read the full article here: http://smartpracticedentalblog.com/dental-marketing-internally/

Imagine that you are a dentist who wants to consult an endodontist some distance away about a problem a patient is having. You need to send her the patient's x-rays in a fast and secure manner. Today, you may have trouble transmitting the images digitally if you and the other dentist use different systems. To make the transfer seamless, the systems must be interoperable. That's where the ADA is contributing to a solution.

The ADA is working to ensure that dental offices can exchange diagnostic digital images and patient data securely with other healthcare entities, no matter what system they use. The ADA's Standards Committee on Dental Informatics (SCDI) serves as the sponsor of the Dental Domain under the independent standards group known as Integrating the Healthcare Enterprise (IHE). SCDI is leading the team of experts that is developing the standards and testing the software that will make that goal a reality.

"We are responding to ADA members who have told us, 'I can't exchange my dental images with the specialist down the street because we have different software and computer systems'," said Dr. Kirt Simmons, Dental Domain co-chair for IHE. "This collaboration [between the ADA and IHE] is working on solutions that will help dentists to select interoperable systems allowing for the secure and private exchange of images while maintaining HIPAA compliance."

By 2014, SCDI will sponsor the first IHE Connectathon, an annual event where vendors of dental systems will test their systems for conformance to the new interoperability standards, as verified by independent judges. An interoperability demonstration is also planned for the 2014 ADA Annual Session.

Additional Resources:

Interoperability of digital dental imaging files is made possible through DICOM, a standardized file format that makes possible the export and import of digital medical images and data between systems in a secure manner. More information on DICOM and interoperability of digital dental imaging systems can be found in ADA Technical Report No. 1057, Guidelines for Digital Imaging Systems and Interoperability in Today's Dental Practice available through the ADA Catalog.

HIPAA compliance is a major factor when considering exchange of digital images. The ADA makes available numerous information sources on HIPAA at ADA.org/HIPAA.

Source:  American Dental Association

The ADA Council on Scientific Affairs has issued new guidance on the use of cone-beam computed tomography (CBCT) in dentistry. Their findings appear in an advisory statement in the August issue of the Journal of the American Dental Association.

The Council concluded that clinicians should prescribe CBCT imaging only when they expect that the diagnostic yield will benefit patient care, enhance patient safety or improve clinical outcomes significantly.

The advisory statement discusses:

• Principles for the safe and appropriate use of CBCT imaging procedures, including sound clinical justification, optimal radiation protection and using the smallest field of view necessary for diagnostic purposes
• Precautions for the safety of the patient and the dental team
• Appropriate education and training for CBCT imaging and evaluation

Read the entire advisory statement in the August issue of JADA.

The U.S. Food and Drug Administration (FDA) has also posted an informational webpage on dental cone-beam computed tomography. The FDA is promoting the safe use of CBCT in dental and maxillofacial imaging, particularly in the pediatric population. Recommendations are provided for parents, patients and health care providers to help reduce unnecessary radiation exposure from CBCT.

Cary Feuerman, DMD

PERIODONTAL ASSOCIATES

SOURCE:  American Dental Association

Evidence of dental implants date back over 1350 years to the Maya civilisation but it was Per Ingvar Braenmark who made modern implant dentistry. Swedish orthopaedic surgeon Braenmark experimented with titanium implants and discovered that titanium and bone react positively to each other. They react together in a process that is known as osseointegration which gives the false tooth a stable root. Teeth implants are made up of three components:

• The implant itself is a small screw like root which is drilled into the jawbone. There are many different types of implant which are suitable for different cases and different bone characteristics.
• An abutment is then inserted into the implant. The abutment is the connection between the implant and the crown.
• The crown is then fitted on top of the abutment. There will be a waiting period between placing the implant and abutment and fitting the crown. Crowns are usually made of porcelain and zirconium.

The operation will be carried out by an implant specialist. Most countries require an implant specialist to have been trained initially as a general dentist. The dentist will then need to carry out further training to be allowed to fit implants

Straight forward dental implant operations will take two visits to the surgery. The first and most evasive procedure is the fitting of the implant. Once this is done a healing period is required to allow the implant to integrate with the jaw bone. This process can take between 3 to 9 months and you may be required to visit the dentist during this time for check-ups to ensure the implant is loading correctly. After the healing period the crown will then be fitted and the patient should be walking away with a brand new tooth.

Some implant manufacturers are now producing immediate loading implants. These allow the crown to be placed on the same day as the implant meaning there is no need for a healing cap or temporary restoration. To be a candidate for the immediate loading procedure, you will have to have the optimum bone characteristics.

Patients who do not have optimum bone characteristics may be required to have bone augmentation. This adds another surgical phase onto the process. It involves harvesting bone from another part of the body and grafting it into the jaw to create enough quality bone in the receptor for implants to be placed. Alternatives to using your own bone include grafting third party bone or other synthetic materials. Bone grafting is a common and pretty straightforward procedure these days.

Ever notice that your toothpaste can scratch the shiny part off aluminum foil? Its because of the
size of the hydrated silica in the toothpaste. It acts like an abrasive to remove plaque and stains
 but ends up scratching and damaging the enamel attributing to cavities, tooth sensitivity etc.
 JUST TRY IT. Use your toothbrush or just your finger and rub it on the foil 50 times and WALA! SUPER DAMAGE! SUPER DAMAGE SUPER DAMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGE!!!!!

So Check Out This Toothpaste http://www.amway.com/IvanRuval/Shop/Product/Category.aspx/Oral-Care

Let me put it to you this way: if you had a stainless steel counter top or grill you wouldn't use iron wool to clean it would you? OF COURSE NOT! It would scratch the hell out of it. Instead you would use a towel or sponge with some kind of cleaning detergent. You would let the cleaning detergent do the cleaning RIGHT? Same goes for your teeth. Try the Scratch Test described above, if you don't like the results check out the link and buy the toothpaste and begin a NEW AGE OF AWESOMENESS!